Senior Content Marketing Manager

Outbuild is an innovative company focused on transforming the construction industry through an all-in-one scheduling platform. They are seeking a Senior Content Marketing Manager to develop compelling storytelling and educational content that drives brand awareness and customer engagement across various channels.

Responsibilities:

• Develop and maintain Outbuild's annual and quarterly content calendar aligned to pipeline and product launch goals
• Own the editorial strategy across blog, email, website, social media, and customer-facing assets
• Translate ICPs (ideal customer profiles) and buyer journeys into content that meets prospects at each stage of the funnel
• Define and enforce brand voice and content standards across all departments
• Write, edit, and publish high-quality long-form content including blog posts, whitepapers, case studies, landing pages, and email sequences
• Partner with the Director of Digital Marketing and Head of Marketing on campaign-level content strategy and messaging
• Collaborate with the Senior Graphic Designer to produce visually aligned content assets
• Manage and brief external content contributors or agencies as needed
• Lead organic search strategy including keyword research, content optimization, and backlink development
• Track and report on content performance metrics (traffic, engagement, MQLs, conversions) using analytics tools
• Use data to continuously refine content strategy and prioritize high-impact topics
• Partner with Product Marketing to develop launch content, feature announcements, and competitive positioning
• Collaborate with Sales to produce enablement content including one-pagers, battle cards, and email templates
• Work with Customer Success to develop customer stories, testimonials, and retention-focused content
• Represent the marketing team in cross-departmental content initiatives
• Mentor Marketing Specialists and Associates on content best practices, writing quality, and editorial workflows
• Own the content review and approval process, maintaining quality and brand consistency
• Identify opportunities to build scalable content systems, templates, and workflows

Requirements:

• 5+ years of experience in content marketing, preferably in B2B SaaS
• Exceptional writing and storytelling skills
• Experience creating customer-facing content including case studies and thought leadership
• Strong understanding of social media and organic content growth
• Experience writing conversion-focused website and email copy
• Ability to manage multiple content initiatives independently
• Comfortable working in a fast-paced startup environment
• Experience with video/content production workflows
• Construction technology, architecture, engineering, or industrial SaaS experience