Senior Content Marketing Manager

Crescendo is the only AI-Native Customer Experience solution designed to run AI and human agents as one unified system. The Senior Content Marketing Manager will be responsible for creating thought leadership content, managing campaigns and launches, and owning the webinar program to enhance the company's narrative and drive customer engagement.

Responsibilities:

• You ghost-write and co-create with our CEO and leadership team. You turn their conviction about the future of CX into pieces that get cited, shared, and remembered
• You commission and produce data stories — the kind that journalists reference and analysts quote. State of AI CX. The cost of bad customer experience. What 100% QA actually reveals
• You write the pieces that make that frame stick — methodology content, point-of-view essays, the Crescendo equivalent of Constitutional AI
• You build it — from the pre-announcement thought leadership to the post-launch case study
• You create the content that makes Zendesk, Intercom, and Sierra displacement happen. 'Your dashboard is lying to you' isn't a tagline — it's a campaign. You build those
• You write the content that makes a COO at an insurance company feel like we built this for them
• Topic selection, speaker coordination, promotion, live execution, and repurposing. A webinar isn't a one-day event — it's a content asset that runs for six months
• Pre-event thought leadership. Live social amplification. Post-event repurposing into blog posts, clips, email sequences, and sales assets
• You interview customers, find the insight buried in their results, and turn it into a case study that closes deals. Not a quote and a logo — a story with a real before and after
• You use AI as a force multiplier — for research, for first drafts, for repurposing, for distribution. But you never let AI replace your editorial judgment
• You work closely with the VP of Product Marketing on strategy and positioning. You pull from sales call insights, win/loss data, and market insights to make sure what you publish reflects what buyers actually feel — not what we wish they felt
• You measure what matters: share of voice, pipeline influence, content-assisted deals. Not pageviews

Requirements:

• 6-8 years in B2B content marketing, ideally at a technology company in a category-creation or high-growth phase
• A portfolio of work you're proud of — thought leadership, research reports, campaign content, case studies. Not a content factory. Specific pieces with specific results
• Genuine AI fluency. You use AI tools daily. You have a workflow. You can show us how you produce more without losing quality
• Strong editorial instincts. You know the difference between content that earns attention and content that fills a calendar. You fight for the former
• Comfortable working with technical subject matter experts to extract insight and turn it into something a non-technical buyer finds compelling
• Experience owning a webinar or event content program — not just contributing to one
• Track record of connecting content decisions to pipeline outcomes. You know what worked and why
• You've worked in B2B SaaS in a category-creation environment — where the market didn't have language for what you were building and you helped invent it
• You've ghost-written for a founder or executive and can match a voice that isn't yours
• You've published original research — not just curated statistics — that got cited externally
• You have a point of view on where B2B content is going that most people in the field would push back on