Senior Content Marketing Manager - Growth

Podium Education is a leading company that partners with colleges and companies to enhance undergraduate education with practical skills and experiences. The Senior Content Marketing Manager - Growth will be responsible for creating and optimizing marketing content to drive student engagement and enrollment through various channels, collaborating closely with multiple teams to ensure effective messaging throughout the student journey.

Responsibilities:

• Gather student feedback and identify common questions, objections, and motivations
• Conduct student facing user-research to create customer personas
• Translate insights into clearer, more compelling messaging across channels
• Support development of messaging frameworks for programs, tracks, and partner schools
• Write and optimize marketing emails and SMS campaigns across the student lifecycle
• Develop high-converting subject lines, body copy, and calls to action
• Partner with Lifecycle Marketing to improve engagement and conversion rates across campaigns
• Continuously test messaging angles, urgency, and value propositions
• Develop and refine landing page copy to improve conversion rates
• Optimize headlines, structure, and calls to action based on performance data
• Partner with Growth and Design to test new page variations and conversion approaches including new user-experiences, designated pathways, etc
• Develop content ideas and messaging angles for Instagram, Facebook, and LinkedIn campaigns
• Translate high-performing email/SMS messaging into cross-channel concepts
• Partner with Paid Media to test new creative directions and campaign themes
• Ensure consistency of messaging across all student touchpoints including post-event communications
• Generate content ideas and variations for A/B testing across channels
• Analyze campaign performance and recommend improvements
• Document winning messaging and scale successful approaches across schools and programs

Requirements:

• 3+ years of experience in content marketing, lifecycle content creation, copywriting, or related fields
• Strong experience writing for short-form email and website marketing
• Experience developing landing page or conversion-focused content
• Track record of leveraging audience insights to generate new content angles that resonate
• Familiarity with paid social platforms (Instagram, Facebook, LinkedIn) and content best practices
• Comfortable reviewing performance data and making content recommendations
• Experience using AI to improve outcomes across the content development and optimization process
• Strong attention to detail and ability to manage multiple campaigns at once