Marketing Innovation Manager

SOVRA is a leading public procurement platform trusted by over 7,000 government agencies. They are seeking a Marketing Innovation Manager to develop and manage AI-driven marketing strategies and processes, enhancing the effectiveness of their marketing efforts and ensuring credibility with public sector audiences.

Responsibilities:

• Develop and execute SOVRA's AI roadmap for marketing
• Identify opportunities to improve marketing effectiveness through AI and agentic workflows
• Evaluate emerging AI platforms and technologies
• Create standards and governance frameworks for AI use across marketing
• Serve as SOVRA's internal subject matter expert for marketing AI
• Design, build, and manage AI agents that support content marketing, product marketing, research and intelligence, demand generation, and sales enablement
• Lead experimentation with new forms of B2B and B2G marketing, including short form video, video generated with AI, interactive social content, executive thought leadership programs, and knowledge management
• Partner closely with departments across SOVRA, including product management, sales, customer success, and executive leadership

Requirements:

• 5+ years of experience in B2G or B2B SaaS marketing, content marketing, demand generation, marketing operations, or related fields
• 2+ years actively working with generative AI tools and workflows
• Demonstrated experience building workflows using automation tools and platforms
• Strong understanding of messaging, positioning, and strategies for bringing products to market
• Excellent writing, research, and analytical skills
• Experience managing complex projects and initiatives that span multiple teams
• Hands-on experience working with Claude, ChatGPT and experience building automated workflows in n8n and Zapier
• Experience with LLM platforms and building workflows with multiple agents
• Experience or familiarity with Gemini, Perplexity, NotebookLM, HubSpot, and Airtable
• Experience in GovTech, public procurement, enterprise SaaS, or highly regulated industries
• Familiarity with competitive intelligence, market research, and strategic planning
• Experience designing workflow automation and knowledge management systems