Partner Marketing Manager

Kiteworks empowers organizations with secure and compliant data exchanges across email, file sharing, APIs, and AI agents. The Partner Marketing Manager will build and scale joint marketing strategies with strategic technology and GSI partners, developing co-branded campaigns, demand generation programs, events, enablement content, and executive engagement initiatives. The role will also translate technical integrations into compelling value propositions, measure campaign impact, and support AI and cybersecurity storytelling.

Responsibilities:

• Develop and execute joint marketing plans with strategic technology and GSI partners, including campaign strategy, target audiences, growth goals, and partner engagement initiatives
• Lead the creation of co-branded marketing assets, including solution briefs, case studies, webinars, presentations, launch materials, blogs, customer-facing collateral, press releases, and partner trainings, leveraging AI tools to accelerate production quality and speed
• Partner closely with Demand Generation, Events, Brand, Product Marketing, Communications, and Field Marketing teams to execute integrated partner campaigns
• Drive Kiteworks’ presence at strategic partner events, including AWS re:Invent, Salesforce Dreamforce, ServiceNow Knowledge, and other flagship partner conferences and programs
• Build and execute partner-focused demand generation initiatives, including webinars, ABM campaigns, nurture programs, and partner-influenced pipeline campaigns
• Support executive engagement initiatives including advisory boards, executive briefings, partner summits, dinners, and strategic relationship-building programs
• Create partner enablement content including battlecards, solution decks, integration overviews, and go-to-market playbooks for internal field teams, clearly articulating how Kiteworks integrates with partner platforms and the measurable business value and differentiation those integrations deliver
• Develop and maintain deep fluency in how Kiteworks integrates with partner technologies, such as ServiceNow workflows, AWS infrastructure, Salesforce data flows, and Anthropic AI models, translating technical integration details into compelling joint value propositions for both technical and business audiences
• Collaborate with strategic partners to align messaging around AI security, compliance, governance, and secure data exchange within regulated industries
• Track and analyze campaign performance, pipeline contribution, engagement metrics, and ROI across partner marketing programs
• Understand and leverage joint marketing budgets and available funds from partner programs to maximize marketing opportunities and impact
• Ensure all data used in campaigns is collected and processed in compliance with GDPR, with appropriate consent and secure storage practices

Requirements:

• 5–8 years of experience in partner marketing, alliance marketing, channel marketing, or B2B marketing within enterprise software, cybersecurity, AI, or data protection industries
• An inventive, entrepreneurial mindset with a demonstrated ability to develop fresh ideas, challenge traditional marketing approaches, and build programs in a greenfield environment
• A creative approach to partner marketing, with the ability to identify differentiated ways to position Kiteworks and its partners in the market
• Keen technical acumen for partner integrations: the ability to understand, at a meaningful depth, how Kiteworks integrates with partner platforms and translate those integrations into clear, differentiated value propositions that resonate with both technical buyers and business decision-makers
• Experience working with large enterprise technology partners, cloud providers, cybersecurity vendors, or GSIs
• Ability to thrive in a fast-paced, high-growth environment with evolving priorities and emerging technologies
• Ability to meet Kiteworks, customer, and/or government security screening requirements for this role
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred