Senior Marketing Manager

Commonwealth is a social impact organization focused on creating financial opportunity and security for financially vulnerable people. The Senior Marketing Manager will lead marketing strategy and execution for multiple programs, managing communications plans, content development, project production, partner engagement, and PR and event coordination.

Responsibilities:

• Support the marketing strategy, development, management, and production for two or more Commonwealth programs, ensuring that marketing goals are met and remain top of mind throughout the life of the project
• Create project-specific marketing strategy canvases and marketing plans, including communication of KPIs in partnership with the Project Owner; continuously update the plan with new information and ensure the project team is aligned with strategies
• Project manage and execute all aspects of the marketing plan, including content development, amplification plans, deployment strategies, and post-mortem activities; lead production management for projects and assets
• Act as marketing contact and liaison with external partners
• Liaise with strategic marketing team members leading events, press opportunities, social media, and newsletter
• Write marketing copy for social media posts, newsletters, blogs, and other digital marketing assets
• Draft grant deliverables summaries and contribute to funder trackers and reporting
• Support partner demonstrations through contribution to research methodologies, research participant recruiting efforts, developing partner communications campaign materials, and partner engagement as needed
• Communicate and partner with the strategic marketing team on PR and speaking opportunities
• Actively promote continuous learning and improvement, applying marketing best practices to every project
• Creatively problem-solve and collaborate with a small, results-oriented team to keep projects on track toward both short-term milestones and long-term strategic objectives
• Contribute to a positive organizational culture with high optimism, appetite for learning, and eagerness to collaborate with colleagues

Requirements:

• Exceptional project management experience, with the ability to manage multiple complex projects concurrently with a high degree of organization, attention to detail, and flexibility
• Strong attention to detail and organizational skills to coordinate multiple project deliverables with diverse stakeholders
• Strong analytical, organizational, and prioritization skills
• Excellent verbal and written communication skills
• Ability to meet deadlines while working collaboratively with team members
• Functions well under pressure in a fast-paced environment
• Brings a positive attitude, flexibility, and a solutions orientation to challenging situations
• Proven ability to leverage strong interpersonal and conflict resolution skills to facilitate, negotiate, and influence complex issues and decisions
• Strong skills in Google Drive (Sheets, Docs, and Slides), Asana or a similar project management tool, and HubSpot
• Passionate about the mission of Commonwealth and driving social change through promoting financial security and opportunity for the financially vulnerable
• Excited about marketing and communications as a tool for influence and achieving social impact goals
• Experience in financial services, fintech, consulting, or another B2B environment with complex product offerings for business leaders is strongly preferred
• Prior marketing/communications agency experience is strongly preferred
• Prior D2C experience is valuable for work on partnership demonstrations and pilot programs