Customer Marketing Manager

Suralink is the agentic automation platform for accounting professionals, leading the global charge in AI-driven accounting technology. They are seeking a Customer Marketing Manager to build and maintain a library of customer stories, amplify those stories across channels, and identify upsell opportunities within the existing customer base.

Responsibilities:

• Source, produce, and maintain a library of customer case studies, testimonials, and reference accounts across segments and geographies
• Build and manage a customer advocacy program (reviews, referrals, speaking opportunities, referenceable logos) that fuels sales and marketing
• Amplify customer stories across all digital channels, including but not limited to web, sales enablement, social, email, and events
• Identify and qualify upsell and expansion signals from product usage, Customer Success notes, and marketing engagement to build a consistent pipeline of upsell leads
• Act as first-touch outreach (BDR-style) for inbound upsell and expansion leads — qualify interest and set appointments for Account Executives and CSMs
• Maintain a tracker of all customer stories, usage rights/approvals, and a refresh cadence so content never goes stale
• Report on case study pipeline health, advocacy program participation, and upsell lead-to-meeting conversion
• Partner cross-functionally with Customer Success, Sales, and Product Marketing to identify best-fit advocates and expansion opportunities

Requirements:

• 2–5 years of experience in customer marketing, marketing, or a related role at a B2B SaaS company
• Experience producing case studies, testimonials, or other customer-facing content
• Comfortable doing outbound outreach and appointment setting (phone and email)
• Strong organizational and project management skills; able to manage multiple stories and leads through a pipeline at once
• Excellent written and verbal communication skills, with a knack for storytelling
• Prior BDR/SDR experience is a plus
• Familiarity with a CRM/marketing automation platform (HubSpot preferred)
• Experience in accounting, audit, or other vertical SaaS is a plus