Sr. Product Marketing Manager

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from various devices. They are seeking a Sr. Product Marketing Manager to own and drive the go-to-market strategy for their digital forensics, incident response, and AI-powered technology portfolio.

Responsibilities:

• Own and drive go-to-market strategy for the security, incident response, and AI product portfolio — setting direction, not just executing against it
• Influence Executive leadership, Product, and Sales on market positioning, roadmap priorities, and expansion opportunities using market and competitive intelligence
• Set the strategic narrative for how Magnet Forensics competes and wins in the cyber security, DFIR, and AI landscape, and drive alignment across the organization behind it
• Develop deep customer and buyer personas for security operations, incident response, and forensic investigation teams, grounded in direct conversations with practitioners
• Translate highly technical capabilities — forensic analysis, AI/ML-driven detection and triage, workflow automation — into messaging and strategy that resonates across technical, non-technical, and executive audiences
• Partner with Sales and Partner Enablement to define the strategic approach for pitches, conferences, panels, and prospecting throughout the buying cycle
• Lead development of sales videos, decks, one-pagers, and battlecards that sharpen the sales team’s ability to tell the product story and differentiate against competitors
• Serve as a product expert and evangelist for sales training, demand creation, and trade shows
• Partner with Demand Generation and Communications to build integrated plans that drive awareness and engagement through high-impact content within the industry
• Partner with the Competitive Intelligence team on the cyber security, DFIR, and AI landscape, turning insight into strategic positioning and actionable guidance for account owners
• Work with our customer advocacy team to develop case studies and testimonials from security and incident response customers
• Mentor and provide strategic guidance to other members of the product marketing team

Requirements:

• 7+ years of B2B software product marketing experience, with a track record of owning strategy and increasing scope and seniority
• Demonstrated ability to influence Executive stakeholders and drive cross-functional alignment on go-to-market strategy
• Background in cyber security or incident response — prior experience marketing to, working alongside, or within SOC, IR, MDR/XDR, or digital forensics teams strongly preferred
• Direct experience positioning and messaging AI- or ML-powered product capabilities, along with strong fluency in how AI is reshaping the security and DFIR market and buyer expectations
• Strong technical acumen with the ability to quickly synthesize complex technical concepts into clear positioning and strategy for technical, non-technical, and executive audiences
• Proven track record of writing effective, high-impact B2B content
• Experience building sales enablement materials and content
• Excellent communication and presentation skills; highly skilled in impactful PowerPoint/deck creation and executive-level presentations
• Demonstrated ability to lead in a fast-paced environment and operate independently while collaborating across teams
• Experience with tools such as SharePoint, Teams, Miro, Asana, and Adobe Suite preferred
• Background in video production a plus