Growth Marketing Lead

Visual Matrix is building the hospitality technology platform of choice, helping hotels maximize revenue and improve operations. They are seeking a Growth Marketing Lead to own marketing programs that generate pipeline, accelerate product adoption, and drive revenue growth.

Responsibilities:

• Own demand generation programs across email, paid media, organic, partnerships, and emerging AI-enabled marketing channels
• Execute go-to-market strategies for new products and major feature launches in partnership with Product and Sales
• Build lifecycle marketing campaigns that improve customer acquisition, engagement, adoption, and retention
• Create compelling messaging, content, and sales enablement materials that simplify complex software for hotel operators
• Own marketing operations including campaign execution, automation, reporting, experimentation, and optimization
• Measure campaign performance and use data to improve pipeline generation, conversion rates, and marketing ROI
• Partner cross-functionally to ensure marketing initiatives align with company growth objectives
• Leverage AI tools to improve campaign execution, content creation, analysis, and marketing productivity

Requirements:

• 5+ years of experience in Growth Marketing, Demand Generation, Product Marketing, or a similar B2B SaaS marketing role
• Successfully built integrated marketing campaigns that generate measurable pipeline and revenue growth
• Experience launching products and partnering closely with Product and Sales teams
• Excellent communicator with strong copywriting and messaging skills
• Highly analytical and use data to drive decisions and optimize marketing performance
• Comfortable using marketing automation platforms and managing campaigns from strategy through execution
• Embrace AI as part of daily workflow and apply sound judgment when reviewing AI-generated work
• Curious, collaborative, organized, and motivated by business outcomes in a fast-paced SaaS environment