Growth Marketing Strategist

Parsec Automation, LLC is a leading provider of manufacturing operations management software, recognized for its innovative solutions in the manufacturing sector. The company is seeking a Growth Marketing Strategist to develop and execute marketing programs that enhance brand awareness, customer acquisition, and pipeline growth while collaborating with cross-functional teams.

Responsibilities:

• Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition
• Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends
• Analyze customer insights and market data to develop audience segmentation and targeted messaging
• Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels
• Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness
• Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives
• Support product launches by developing go-to-market messaging and promotional plans
• Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance
• Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities
• Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices

Requirements:

• 4–7 years of experience in growth marketing, demand generation, digital marketing, or a related marketing role
• Experience planning and executing multi-channel marketing campaigns
• Strong understanding of demand generation, customer acquisition, and conversion optimization strategies
• Experience conducting market research and leveraging customer insights to inform marketing decisions
• Proficiency with CRM platforms and marketing analytics tools
• Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations
• Excellent written and verbal communication skills with experience developing customer-facing marketing content
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Ability to work independently while collaborating effectively across cross-functional teams
• Experience marketing B2B SaaS, industrial software, manufacturing technology, or enterprise software solutions
• Experience with marketing automation platforms and campaign management tools
• Familiarity with SEO, SEM, paid digital advertising, and social media marketing
• Experience with A/B testing and campaign optimization methodologies
• Knowledge of product marketing and go-to-market strategy development
• Experience with customer journey mapping and lifecycle marketing
• Familiarity with marketing dashboards and ROI reporting
• Experience working in a fast-paced, high-growth technology company