Growth Marketing Lead

General Legal is an AI-native law firm on a mission to make exceptional legal services available to every company. They are seeking a Growth Marketing Lead to build and run the digital and content engine that drives awareness, demand, and pipeline for their legal services.

Responsibilities:

• Plan and publish content (blog, case studies, email, social) that builds authority and drives organic growth
• Develop a content calendar aligned with SEO strategy and target audience needs
• Partner with legal and product teams to translate expertise into accessible, compelling content
• Own SEO and AEO strategy and execution, including technical SEO, on-page optimization, and content structure
• Plan and run paid acquisition campaigns (search, social, retargeting) and manage budget and ROI
• Build and optimize the website and landing pages for conversion
• Set up and maintain marketing analytics, attribution, and reporting across channels
• Run experiments to identify and scale the highest-performing growth channels
• Partner with sales to ensure marketing-sourced leads convert into pipeline

Requirements:

• 3-5 years of hands-on digital and content marketing experience, ideally at a startup or fast-growing company
• Strong technical SEO skills and comfort with marketing and analytics tooling (e.g., Google Analytics, Search Console, or similar)
• Excellent writing skills; comfortable producing content independently, not just briefing others
• Experience running and optimizing paid digital campaigns
• Data-driven approach: comfortable setting up tracking, interpreting results, and iterating quickly
• Self-starter energy; comfortable building process and infrastructure from scratch in a resource-constrained environment
• Experience marketing to legal, compliance, or other B2B professional buyers
• Experience with marketing automation or lifecycle email campaigns
• Basic website/CMS experience (e.g., Webflow) or comfort making light HTML/CSS edits