Product Marketing Manager 1

Cook Medical is a global leader in innovative medical devices dedicated to improving patient outcomes. We are seeking a talented and strategic Product Marketing Manager 1 to join our Marketing and Communications team in our Medsurg Division with a focus in the Urology area, where you will develop marketing strategies and campaign plans across the product lifecycle to attain business growth and strengthen brand positioning.

Responsibilities:

• Collaborate with specialty marketing leaders to align priorities, projects, and plans
• Develop marketing strategies throughout product lifecycle aligned with business goals, brand strategy, and brand perception improvement
• Engage with customers and SMEs to understand market needs and inform marketing strategies
• Utilize customer personas and buyer journeys to shape marketing strategies and plans
• Create go-to-market strategies in partnership with product management, sales, and global functions
• Develop compelling value propositions, claims, and messaging consistent with brand guidelines
• Manage large, complex marketing initiatives involving cross-functional teams
• Set objectives for campaigns, channels, and events, including customer meetings and conferences
• Lead the execution of product launches and post-market initiatives
• Review and approve campaign tactics and marketing materials, ensuring compliance with advertising and promotional standards
• Provide measurable input to marketing processes, systems, and operational plans
• Foster a workplace culture that respects and supports individual differences
• Maintain professional and effective interactions across all levels of the global organization
• Uphold company values, policies, and standards
• Communicate effectively through oral and written channels

Requirements:

• Bachelor's degree in marketing, business, or related field
• 5-7 years of relevant experience in product marketing or product management
• Proven success in developing marketing strategies throughout product lifecycle that drive business results
• Experience in product development, product launches, events management
• Familiar with medical industry regulations in major global markets
• Strong analytical, problem-solving, and operational skills
• Resourceful, ability to work independently and manage complex initiatives
• Great team player with strong communication skills
• Willingness to travel domestically and internationally up to 25% in a year
• Experience in Urology