Marketing AI & Analytics Manager

Medius is a global leader in cloud-based spend management solutions, focused on transforming finance through innovative technology. The Marketing AI & Analytics Manager will lead the deployment of AI within marketing and sales, ensuring effective measurement and optimization of marketing impact on pipeline and revenue.

Responsibilities:

• Identify AI opportunities across marketing and cross-functional partners; evaluate pros and cons and set prioritization
• Build deployment plans, project-manage cross-functional teams, produce enablement materials, and define and measure success
• Manage multi-touch attribution (Bizible/Adobe Marketo Measure) while exploring marketing mix modelling and incrementality testing
• Run customer-journey, demand-funnel, and lead-scoring analysis
• Turn marketing-automation and CRM data into KPI dashboards, monthly reporting, board decks, and ad-hoc executive analysis using Power BI
• Improve data architecture, integration, hygiene, and identity resolution across the tech stack
• Stand up the measurement and instrumentation layer; triage data-quality issues by their impact on AI outputs
• Sharpen the marketing-to-sales hand-off through measurement and process improvements
• Influence how each tool is configured and used — especially its AI features — flagging feature overlap and dirty data, in partnership with tool owners and IT security

Requirements:

• 5+ years in marketing/sales analytics, including 3+ years at a fast-growth company
• A track record of evaluating, deploying, and measuring AI in a marketing or GTM context — with the judgment to do it on imperfect data
• SQL: able to independently query, validate, and profile data
• Power BI: connect to data sources, build dashboards, manage and edit existing reports; understand ETL well enough to define requirements
• Hands-on experience with Bizible / Adobe Marketo Measure and attribution modelling
• Strong CRM and marketing-automation platform experience, with a solid understanding of how data flows across the CRM/MarTech stack
• Equally comfortable setting strategy and standards and executing hands-on
• Bachelor's degree or higher; ability to pass a background check
• Python (a tiebreaker, not a requirement)
• Familiarity with 6sense and Qualified
• Understanding of marketing mix modelling and incrementality testing
• Statistical modelling, experiment design, and A/B testing
• Customer-journey and demand-funnel analysis
• Breadth across analytics tools (Bizible, Power BI, DOMO) and experience with Google Analytics / web analytics
• B2B marketing of cloud or high-technology products or services
• Strong project management and cross-functional collaboration; ability to make complex data clear to executives