Principal Product Manager, Analytics

Siteimprove is a global corporation focused on data practices and analytics solutions. As a Principal Product Manager for Analytics, you will be responsible for the strategy and execution of the Analytics pillar, delivering actionable insights and integrating analytics across various platforms.

Responsibilities:

• Own the Analytics pillar strategy and roadmap spanning web analytics, digital experience analytics, marketing analytics, and app (product) analytics within Siteimprove’s agentic content intelligence platform
• Define Siteimprove’s differentiated analytics position: who we serve best, what jobs we do better than incumbents, and how we win in a crowded market
• Drive a unified, simple UX that consolidates insights across analytics disciplines, with consistent entities, navigation, and workflows that reduce fragmentation and improve adoption
• Establish an ecosystem integration strategy across key partner categories (tag management, BI, CDP/CRM, ad platforms, experimentation, consent/privacy, data warehouses) including build vs buy vs partner recommendations
• Build proactive insight systems: anomaly detection, opportunity surfacing, segmentation, attribution-informed signals, and “next best actions” that guide teams to outcomes
• Ensure Analytics actively powers other pillars by providing actionable signals and segmentation that improve Search and Accessibility prioritization, measurement, and executive reporting
• Partner with Engineering and Data Science to define data pipelines, identity/consent approaches (as applicable), event and content schemas, governance controls, and reliability SLAs
• Define and operate a metrics and quality program: instrumentation, adoption funnels, data completeness, latency, accuracy, and customer outcome measurement
• Lead cross-functional execution from discovery through launch, ensuring high-quality delivery, clear stakeholder alignment, and pragmatic tradeoffs for time-to-market
• Represent the Analytics pillar internally and externally through customer briefings, roadmap narratives, executive updates, and enablement for Sales and Customer Success

Requirements:

• Bachelor's degree in Computer Science, Engineering, Information Systems, Data Science, Business Analytics, or equivalent experience
• 8+ years of product management experience, including ownership of strategy and roadmap for complex B2B SaaS products
• Experience building analytics products or data platforms (web/app analytics, marketing analytics, DXA, BI, data pipelines) with a Strong grasp of measurement concepts
• Demonstrated ability to drive simplified, unified experiences across complex product surfaces and cross-functional data domains
• Strong technical fluency: ability to engage on event models, tagging/collection approaches, data pipelines, privacy/consent considerations, and scalable architecture tradeoffs
• Proven ability to lead cross-functional teams and influence without authority across Product, Engineering, Design, Data Science, and GTM
• Excellent communicator and writer, able to align stakeholders and make crisp tradeoffs
• High ownership: you drive clarity, momentum, and outcomes
• Remote or Hybrid – EU, UK, Canada, or United States
• Experience in analytics products: digital analytics, marketing analytics, BI, experimentation, monitoring/observability, or data platforms
• Familiarity with event instrumentation, identity/resolution, schema/taxonomy design, and data governance
• Experience with AI-powered analytics: natural language querying, summarization, recommendations, or agentic workflows, with strong trust/guardrail instincts
• Integrations/platform experience (APIs, webhooks, warehouse/BI connectors, workflow tools like Jira/Asana/ServiceNow)
• Experience with regulated enterprise customers and privacy/security constraints