Senior Product Marketing Manager, Financials & OpsAI

BuildOps is the largest commercial trade platform in the country, transforming the commercial contracting industry. The Senior Product Marketing Manager will own the go-to-market strategy for Financials and OpsAI, shaping the narrative and guiding product innovation to drive customer adoption and revenue impact.

Responsibilities:

• Own the go-to-market strategy for Financials and OpsAI — defining the problems we solve, the customers we target, and how BuildOps wins in the market
• This includes leading launches for major capabilities, aligning product and revenue teams around a clear strategy, and ensuring new releases translate into adoption and pipeline impact
• Build and maintain an insight engine for your portfolio: customer interviews, deal reviews, win/loss, and field feedback loops
• Define ICP, segmentation, and buying roles for Financials and OpsAI; keep these current as the product and market evolve
• Translate insights into clear “so what” recommendations: what to build next, what to message, what to enable, and what to stop claiming
• Define how BuildOps talks about Financials and OpsAI
• You’ll develop the narrative that explains how intelligence shows up across the platform — and why that matters for contractors running complex operations
• This includes: Core positioning and messaging frameworks, Persona-level value propositions, Sales narratives and competitive differentiation
• Your work ensures the story holds up across the website, sales conversations, product launches, and executive presentations
• Ship sales enablement that changes rep behavior: talk tracks, objection handling, ROI tools, and competitive “reasons to switch”—and measure impact
• Build and maintain a competitive program: battlecards, win/loss analysis, and a regular cadence of competitive updates
• Lead “truth in selling” alignment across Product + Sales: what’s GA vs EA, what’s promised, and what’s not
• You will define how BuildOps explains the market problem we solve—and why our approach wins—in a world where specialty contractors are adopting platforms, not point tools
• You’ll turn market signals (buyer needs, competitive moves, AI maturity, and contractor workflows) into a clear point of view that shows up consistently in sales motions, product launches, and external messaging
• You are accountable for more than messaging
• You track how your work influences real business outcomes, including: win rate, pipeline creation, product adoption, expansion revenue
• You’ll define success metrics for OpsAI’s go-to-market strategy and continuously refine how we position and launch capabilities based on what works
• Partner with Product and Finance to shape packaging and packaging-led adoption paths (good-better-best, bundles, and add-ons) and pressure-test pricing assumptions using customer and deal insight
• Develop practical ROI/TCO narratives and tools that support buying decisions
• You’ll work closely with product leaders from early roadmap discussions through launch
• Your role is to represent the market perspective — helping ensure what we build, how we describe it, and how we introduce it to customers all align
• You’ll influence roadmap decisions by bringing customer insight, competitive context, and commercial impact into the conversation
• As a senior member of the product marketing team, you’ll help raise the standard for how PMM operates at BuildOps
• That includes contributing to: launch frameworks, messaging development processes, competitive intelligence programs, cross-functional operating rhythms
• You’ll also serve as a thought partner to other PMMs, helping the team operate with greater clarity and consistency

Requirements:

• 5+ years of product marketing experience in B2B SaaS
• Experience owning go-to-market strategies for complex products or platforms
• Experience leading launches that created measurable business impact
• Ability to synthesize market signals, customer insights, and product direction into a clear point of view
• Understanding of how products evolve and how messaging, packaging, and roadmap decisions shape adoption
• Ability to connect product marketing work to revenue outcomes
• Strong communication skills, comfortable presenting to product leaders, marketing teams, and executives
• Regular engagement with customers and frontline teams to understand decision drivers
• Demonstrated ability to use AI in workflow beyond prompting
• Experience in construction tech, field service management, or vertical SaaS
• Understanding of how commercial contractors operate or having worked in similarly operational industries