Marketing Manager

52TEN is an established private investment firm specializing in the acquisition and reposition of manufactured housing communities. They are seeking a Marketing Manager to lead marketing execution, drive lead flow, and support occupancy across their properties while ensuring alignment and continuous improvement of marketing efforts.

Responsibilities:

• Own marketing performance across 52TEN’s property portfolio, including lead flow, engagement, and occupancy support
• Establish, track, and report on KPIs across websites, listings, social media, email, and other marketing channels
• Deliver weekly performance reporting with clear insights and optimization recommendations
• Plan and manage social media content calendars for all properties
• Schedule and publish content across all platforms
• Set and achieve goals for account growth and engagement
• Support execution of the corporate marketing plan, including content development, campaigns, and social media scheduling
• Repurpose approved messaging across email, social media, presentations, landing pages, and supporting materials
• Build fluency in 52TEN’s investment strategy, industry terminology, investor audience, and brand voice
• Maintain consistency in brand standards, messaging, and voice across all marketing channels
• Support the development, editing, formatting, and distribution of capital and acquisitions content
• Create corporate and property-level marketing assets, including decks, one-pagers, presentations, and digital graphics
• Build and maintain a centralized library of approved templates and branded assets
• Serve as the primary marketing contact for Property Managers
• Respond to requests within one business day and complete 95% of standard requests within three business days
• Prioritize and manage incoming marketing requests, communicating timelines and next steps clearly
• Provide Property Managers with the tools and marketing support needed to drive property performance
• Oversee all property WordPress websites, including quarterly audits and ongoing updates
• Optimize websites, listings, and content for SEO, GEO, conversion, and user experience
• Publish approved blogs, articles, and press releases on the 52TEN website
• Maintain and optimize Google Business Profiles, Yelp listings, and other local digital platforms
• Own day-to-day HubSpot administration and campaign execution
• Build, schedule, test, and deploy email campaigns
• Manage segmentation, lists, workflows, forms, landing pages, and campaign tracking
• Maintain database health through regular audits, hygiene, and process improvements
• Coordinate external vendors, including photography, videography, signage, printing, advertising, and web support
• Develop clear scopes, briefs, timelines, and quality expectations
• Oversee asset creation, organization, and quality control
• Manage the development and quality of digital advertising creative
• Direct and quality-control the work of the part-time Digital Marketing Specialist
• Provide clear priorities, briefs, deadlines, feedback, and performance expectations
• Ensure delegated work is completed accurately, on time, and to brand standards
• Digitally onboard/offboard properties within 14 business days
• Own and complete EOS quarterly rocks related to marketing
• Build repeatable processes, document workflows, and identify opportunities to improve efficiency and execution

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field—or equivalent hands-on experience
• 5+ years of experience in marketing, preferably in multi-location, real estate, or service-based businesses
• Proven experience owning marketing performance, including setting KPIs, tracking results, and optimizing campaigns across multiple channels
• Strong experience with CRMs such as HubSpot, including audience segmentation, email marketing, and campaign execution
• Working knowledge of WordPress and experience managing and optimizing website content
• Familiarity with core marketing tools and platforms (Meta Business Suite, Google Business, Yelp, etc.); ability to direct creative work using tools like Adobe Creative Suite or Canva
• Strong analytical mindset, with the ability to interpret data, generate insights, and drive continuous improvement
• Experience managing multiple stakeholders and priorities, with the ability to balance responsiveness with strategic focus
• Demonstrated leadership or project ownership experience, including directing internal or external resources
• Excellent written and verbal communication skills, with the ability to maintain consistent brand voice and messaging
• Ability to learn complex subject matter and translate approved technical or industry-specific content into clear, polished marketing materials
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• Self-starter who thrives in a fast-paced environment and takes full ownership of outcomes
• Proactive and solutions-oriented, with a continuous improvement mindset