Donor Growth Marketing Manager

Childhelp is seeking a strategic and highly analytical Donor Growth Marketing Manager to build, scale, and optimize donor acquisition and retention strategies. This role involves owning the donor lifecycle journey and maximizing the performance of CRM, email marketing, and website user experience to enhance donor engagement and revenue.

Responsibilities:

• Design and execute CRM-driven acquisition strategies and automated journeys that convert website traffic into first-time and recurring donors
• Build sophisticated donor segments based on giving history, behavior, and engagement to deliver highly personalized communications
• Manage Childhelp’s Mailchimp platform, launching targeted email campaigns and running continuous A/B tests to optimize open rates, clicks, and conversions
• Audit and refine the user experience on Childhelp.org, improving landing pages, donation forms, and funnels to reduce drop-offs
• Track and report on critical fundraising metrics (e.g., donor retention, lifetime value, conversion rates, and ROI) to provide actionable insights to leadership

Requirements:

• 5+ years managing CRM, lifecycle marketing, email marketing, or digital fundraising
• Hands-on proficiency with Mailchimp, Blackbaud, or similar CRM and email automation systems
• Strong analytical skills with experience using Google Analytics (or similar reporting tools) to track user behavior and campaign performance
• A proven track record of optimizing web donation funnels and customer journeys to drive financial growth
• A team player who can seamlessly partner with both Marketing and Philanthropy teams to align our annual fundraising goals
• Nonprofit, healthcare, or mission-driven experience is a strong plus!