Sales Development Manager

SundaySky is a pioneer in AI-powered video personalization, transforming how enterprise brands connect with their customers. The Sales Development Manager will drive outbound efforts, optimize inbound lead conversion, and lead a team to enhance pipeline and revenue growth.

Responsibilities:

• We’re seeking a Sales Development Manager (SDM) to drive our outbound efforts and optimize inbound lead conversion, driving pipeline and revenue growth. This is a dual “player-coach” role, ideal for someone with a proven track record for executing successful outbound programs and converting inbound leads into booked meetings and pipeline
• As SDM, you'll own the outbound strategy and ensure effective conversion of inbound leads for our new business development function, working closely with heads of marketing, demand generation and revenue
• Reporting to the VP of Marketing, the role will start with 1 direct report (SDR) and the opportunity to work with new, AI-powered technologies to scale pipeline generation
• As “player-coach”, consistently reach your own individual monthly quota targets while managing a dedicated SDR to meet his or her goals (meetings held and opportunities created)
• Develop a high-performing SDR function to meet and exceed SundaySky’s pipeline generation targets
• Strive to deliver efficient, repeatable processes for lead / contact qualification and conversion
• Foster a results-oriented, collaborative culture that encourages creativity, accountability, and strong sales-and-marketing alignment
• Efficiently convert inbound leads into qualified, booked meetings that drive pipeline
• Develop and implement a structured lead management process, emphasizing timely follow-up and personalized outreach to maximize conversion rates
• Collaborate closely with marketing team leaders to align on lead qualification criteria, optimize handoffs, and lead nurturing strategies
• Prioritize thoughtful, outcome-based value messaging that positions SundaySky as a trusted solution for enterprise buyers
• Develop and execute overall outbound strategy, ensuring alignment with company goals, value messaging and revenue targets
• Partner with sales and marketing leaders to align on Account-Based Marketing (ABM) initiatives and optimize outreach efforts to high-value accounts
• Utilize best practices and creative tactics for outreach, using multi-channel prospecting and intent-based targeting
• Track success metrics, including prospecting activity, meetings held, meeting-to-opportunity ratios, and pipeline contribution
• Regularly analyze performance data to identify trends, opportunities for improvement, and areas to optimize outreach efforts
• Utilize Claude and other AI tools to drive efficiency across the entire SDR workflow

Requirements:

• 3+ years of proven experience in B2B SaaS sales, business development, or related roles
• Persistence with a drive to make the most of every lead and potential business opportunity
• Demonstrated experience in executing outbound and inbound programs that generate significant pipeline and revenue
• Strong understanding of sales and business development tactics to drive engagement and stand out from the clutter
• Experience with sales platforms like Salesforce, SalesLoft, LinkedIn Sales Navigator and other engagement and prospecting tools
• Strong analytical skills with the ability to leverage data to inform decisions, optimize strategies, and improve performance
• Ability to think strategically while executing tactically in a fast-paced, dynamic environment
• Self-motivated, organized, and adaptable, with a growth-oriented mindset
• Ideal candidates work in either the Eastern or Central Time regions of the U.S