Marketing Manager, Events

Toro TMS is a growth-stage startup building a modern operating system for trucking. The Events Marketing Manager will own the event strategy and content creation, ensuring Toro's presence in the market and managing all aspects of event logistics and performance.

Responsibilities:

• Own and execute Toro's end-to-end event marketing strategy, including trade shows, industry conferences, customer events, field marketing, and virtual/hybrid formats
• Build and manage the annual events calendar, prioritizing high-impact opportunities aligned to pipeline and revenue goals
• Lead all event logistics: venue sourcing, vendor management, booth design, swag, staffing, and on-site execution
• Track and report on event performance metrics (pipeline influenced, leads generated, cost per opportunity, ROI) and use data to optimize the program
• Own Toro's content calendar: planning and producing written content (blog posts, customer stories, case studies, podcast material) that supports demand generation and brand storytelling
• Manage customer story content across formats: written, video, and social, working closely with customers and our production agency to capture and share stories
• Own Toro's organic social presence – developing a consistent publishing cadence that reflects our brand voice and builds awareness in our target markets

Requirements:

• 4+ years of event marketing experience, ideally in B2B SaaS, logistics, supply chain, or a high-growth startup
• Proven track record owning events end-to-end — from strategy through post-event reporting
• Comfortable owning a social media presence and building an organic content program from the ground up
• Strong project management skills with the ability to juggle multiple deadlines simultaneously
• Experience partnering with Sales teams to align event and content programming with pipeline goals
• Data-driven mindset: comfortable defining success metrics, pulling reports, and communicating event ROI
• Excellent communicator — written, verbal, and cross-functional
• Highly organized, detail-oriented, and calm under pressure
• Willingness to travel for on-site event execution