Recruitment Marketing Manager

Alliance Animal Health is a fast-growing private equity backed Veterinary Service Organization that supports veterinarian practices across the US. They are seeking a Recruitment Marketing Manager to develop recruitment marketing strategies, manage campaigns, and optimize job board performance to attract top veterinary talent.

Responsibilities:

• Partner with Talent Acquisition leadership to build best-in-class recruiting capabilities by developing recruitment marketing strategies to hire critical veterinary roles
• Bring an entrepreneurial mindset to build, test, and scale recruitment marketing programs, processes, and tactics that improve candidate attraction and hiring outcomes
• Build strong relationships and maintain clear communication with stakeholders across Talent Acquisition, Operations, and Marketing in a remote environment
• Develop and execute test-and-learn recruitment marketing strategies across job boards to improve awareness, engagement, and application conversion
• Manage recruitment marketing campaigns, including job board sponsorships, search optimization, paid media, retargeting, demand generation, and Google Ads campaigns
• Provide day-to-day direction to the Recruitment Marketing Digital Specialist and collaborate with LinkedIn, Indeed, iHire, and other recruitment marketing partners to optimize performance, troubleshoot challenges, and identify growth opportunities
• Partner with Data & Analytics to measure performance across the candidate funnel, including impressions, clicks, engagement, applications, and qualified candidate generation, and deliver insights that inform recruitment marketing and hiring strategies
• Own employer brand and hospital branding presence on priority job boards
• Craft compelling job descriptions, support website content, and ensure employer brand alignment across candidate touchpoints
• Partner with Ops and hospitals to identify and promote local differentiators, culture, career opportunities, and employee experiences that attract top veterinary talent
• Create and manage content including social media, videos, testimonials, and storytelling assets using Canva
• Write design briefs and collaborate with Talent Acquisition to create marketing materials that support recruitment events and efforts
• Monitor social media performance across corporate social accounts on LinkedIn, Instagram and Facebook and report on key metrics using Sprout
• Develop trusted partnerships across Talent Acquisition, Operations, Marketing, and hospital leadership teams to align priorities, gather insights, and drive recruitment marketing initiatives forward
• Effectively communicate project status, results, recommendations, and action plans to stakeholders at all levels of the organization, from frontline managers to senior leaders
• Lead and manage multiple recruitment marketing projects simultaneously using Asana ensuring deadlines, stakeholder expectations, and business objectives are met

Requirements:

• Experience in recruitment marketing, employer branding, digital marketing, or a related field
• Experience creating brand, social media, and recruitment marketing content using Canva
• Experience using data and analytics to evaluate campaign performance and optimize results
• Experience managing cross-functional projects and workflows
• Proven ability to balance strategic thinking with hands-on execution
• Strong relationship-building and communication skills across multiple teams and organizational levels
• Bachelor's degree in Marketing, Business Administration, or related field
• Must be able to work Eastern Standard Time
• Experience building or scaling recruitment marketing, employer branding, or talent attraction programs
• Experience partnering with Talent Acquisition teams to support hiring strategies and recruitment outcomes
• Experience supporting multi-site healthcare, veterinary, retail, or service-based organizations
• Demonstrated success operating in a fast-paced, growth-oriented environment