Senior Marketing Manager

Inspiration Mobility Group is a specialist asset management platform focused on accelerating the transition to an electric future. As a Senior Marketing Manager, you will be responsible for building and executing marketing strategies that drive growth, manage lifecycle marketing programs, and develop sales enablement materials while ensuring alignment with the company's go-to-market strategy.

Responsibilities:

• Own demand generation strategy and execution: design and run multi-channel campaigns (email, paid, content, events) that drive qualified pipeline and measurable revenue impact
• Build and manage lifecycle marketing programs that move prospects from awareness through conversion and into long-term customer relationships, including onboarding, nurture, and re-engagement sequences
• Develop lead generation initiatives across inbound and outbound channels, partnering with sales to define ICP, optimize lead scoring, and accelerate pipeline velocity
• Partner with our Sales Enablement and Proposal Manager to develop and maintain sales enablement materials (one-pagers, pitch decks, case studies, competitive battle cards, and customer-facing talking points) that equip the commercial team to win
• Partner with the Head of Marketing to own messaging and positioning for Inspiration's products, services, and company narrative; translate complex fleet, energy, and technology concepts into clear, compelling language for buyers, partners, and investors
• Monitor market conversations (forums, LinkedIn, industry communities, competitor channels, and customer feedback loops) to surface insights that inform messaging, product positioning, and campaign strategy
• Collaborate with leadership to develop thought leadership content, investor communications, and executive talking points that reinforce Inspiration's position as an industry innovator
• Partner with product, sales, and customer success to ensure marketing is tightly integrated with go-to-market strategy and real-world customer feedback
• Manage the marketing calendar and performance reporting, and support budget planning with the Head of Marketing, tracking KPIs across the funnel and continuously optimizing programs based on data

Requirements:

• 5+ years of B2B marketing experience, with demonstrated success across demand generation, lifecycle marketing, and/or growth marketing; experience in fleet, transportation, energy, climate tech, or enterprise SaaS is a strong plus
• Strong generalist who can own both strategy and execution: you've built campaigns from scratch, written copy, briefed agencies, and analyzed results without needing to hand off to a full team
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM tools (Salesforce), and analytics platforms (Google Analytics, Looker, or similar)
• Proven ability to develop messaging and positioning: you can interview customers, synthesize competitive intelligence, and translate technical concepts into narratives that resonate with buyers
• Skilled communicator and content creator: comfortable writing one-pagers, email sequences, executive talking points, and long-form content with minimal oversight
• Fluent in reading market signals: you know how to monitor forums, communities, and social channels to extract insights that sharpen positioning and campaign strategy
• Strong cross-functional instincts: you know how to partner with sales, product, and leadership to align marketing efforts with business priorities and revenue goals
• Core values are part of your inherent DNA, and you have many examples of when you demonstrated these values in your career