Lifecycle Marketing Manager

Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. They are seeking a strategic and data-driven Director of Lifecycle Marketing to lead customer database marketing efforts, focusing on email and SMS marketing programs to drive key performance indicators. This role involves developing targeted campaigns and collaborating with various teams to enhance customer engagement and retention.

Responsibilities:

• Own and lead the lifecycle marketing strategy across email, SMS, and mail channels to support customer acquisition, onboarding, engagement, retention, and winback
• Develop segmentation strategies to deliver targeted and personalized campaigns based on behavioral, transactional, and demographic data
• Design and optimize automated lifecycle journeys (e.g., welcome series, abandoned cart, reactivation) and promotional campaigns to increase conversion, drive purchase rates, and decrease return rates
• Drive database growth and health, including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, etc.)
• Set and manage KPIs for acquisition, retention, engagement, churn reduction, and revenue contribution from email/SMS
• Partner with Creative and Content teams to ensure messaging is compelling, brand-aligned, and optimized for performance
• Conduct A/B testing across campaigns and automation flows to continuously improve performance
• Analyze and report on campaign effectiveness, customer behavior trends, and key business metrics
• Evaluate and manage relationships with ESPs, SMS platforms, and other Martech partners

Requirements:

• 6+ years of experience in digital or lifecycle marketing, including 2+ years in a leadership role focused on email and SMS
• Proven track record building and scaling lifecycle operations in eCommerce and DTC business environments that drive revenue and retention
• Deep understanding of CRM strategy, customer segmentation, personalization, and marketing automation tools
• Strong analytical skills and comfort working with data to inform decisions (experience with tools like Google Analytics, Looker, Tableau, etc.)
• Hands-on experience with major ESPs (e.g., Klaviyo, Braze, Iterable) and SMS platforms (e.g., Attentive, Postscript)
• Familiarity with customer journey mapping and growth frameworks
• Strong project management and cross-functional collaboration skills
• Excellent communication and leadership capabilities