Marketing Manager: Thanks for Visiting

Serv Recruitment is hiring for a Marketing Manager on behalf of their client, Thanks for Visiting, which helps women build successful short-term rental businesses. The role involves taking ownership of the company's marketing strategy, optimizing customer journeys, and driving measurable business growth through effective marketing initiatives.

Responsibilities:

• Own and lead the company's marketing strategy across lead generation, email marketing, funnels, and conversion optimization
• Develop and continuously test high-performing marketing hooks, messaging, and copy that attracts the ideal customer
• Build, optimize, and own email segmentation, automation, and customer journeys
• Analyze marketing performance and proactively recommend improvements based on data and testing
• Lead and manage external marketing partners, including paid advertising, Instagram execution, website vendors, and other contractors
• Partner closely with leadership on YouTube and podcast marketing initiatives while prioritizing performance marketing improvements
• Optimize landing pages, sales pages, and funnel performance to improve conversion rates
• Build scalable marketing systems and processes that support long-term growth
• Stay current on marketing trends, consumer behavior, and emerging best practices while rapidly testing new ideas
• Leverage AI responsibly to improve efficiency while ensuring all strategy, creativity, and final work reflects original human thinking
• Roll up your sleeves and execute alongside the team rather than operating solely at a strategic level
• Present recommendations, insights, and performance updates to leadership with confidence and ownership

Requirements:

• Proven experience leading marketing strategy while remaining hands-on in execution
• Strong copywriting skills with demonstrated success creating compelling hooks and messaging
• Experience building and optimizing marketing funnels and email marketing systems
• Strong understanding of customer journey mapping, segmentation, and conversion optimization
• Experience managing external vendors, contractors, or agency partners
• Comfortable operating in a fast-paced, entrepreneurial environment with changing priorities
• Strong analytical mindset with a passion for experimentation and continuous improvement
• Experience using AI tools to improve efficiency while maintaining originality and strategic thinking
• Highly organized with strong project management and communication skills
• Leadership experience or a desire to grow into a larger marketing leadership role
• Is hungry to build something meaningful and take pride in measurable before-and-after results
• Thinks strategically while also enjoying hands-on execution
• Loves testing ideas, learning quickly, and adapting to changing marketing trends
• Takes ownership and continuously looks for opportunities to improve systems and performance
• Is proactive and accountable
• Communicates with clarity and confidence
• Is highly organized and dependable
• Embraces learning, feedback, and continuous growth
• Enjoys collaborating with a close-knit, relationship-focused team
• Looks forward to participating in team offsites and building strong connections with colleagues