Community Marketing Manager North America

Finisterre is a pioneering B Corp certified outdoor clothing brand, dedicated to inspiring a love of the sea. The Community Marketing Manager for North America will lead the community function to drive brand awareness, customer acquisition, and revenue through strategic marketing, partnerships, and community engagement.

Responsibilities:

• Run relationship-first, community-led events (surf comps, retail clinics, festival partnerships)
• Cultivate, grow, and manage relationships with key NGO partners, e.g. Surfrider Foundation, Save the Waves, etc
• Manage ambassador relationships for NA content, credibility and omni-channel pull-through including in-store wholesale events to drive revenue growth and sell-through
• Responsible for delivering a North American marketing strategy that focuses on Community, whilst guiding both CRM and Paid Digital channels too (these are run out of HQ currently)
• Responsible for working with channel partners on local market insight to help drive results
• Responsible for delivering storytelling and content for NA audiences – translating UK content and assets and creating regional content when appropriate / needed
• Responsible for leading local brand management – understanding brand perception, and helping to shape it as we grow the market
• Support wetsuit relaunch and other marquee category pushes with community-led, credibility-first activations
• Support wholesale growth while aligning wholesale and DTC efforts. Both channels should support each other
• Help ensure content, assets, and all sales tools are cohesive and effective across all channels
• Monitor and report on opportunities to enhance omni-channel performance
• Create and execute on a localized PR and influencer strategy in partnership with our NA based PR agency and the Head of Global Community. This strategy will drive brand awareness through reputation based communications and product placement across the most relevant channels
• Balance product, ocean, outdoor, and surf content; weather and season-sensitive timing

Requirements:

• Exceptional leadership skills
• Proven brand-builder with surf/outdoor industry roots and genuine community credibility
• Comfortable operating solo and cross-functionally with UK HQ across a time difference
• Strong understanding of overall marketing – with a specialism in community channels and wholesale
• Strong strategic thought-process
• Great communication skills
• Great taste - you intuitively understand what is on and off brand for Finisterre
• World-class people skills
• An entrepreneurial spirit
• A strong sense of personal responsibility
• 4+ years' experience working in retail brands on community marketing channels
• Willingness and ability to travel as a key part of the role, both within the US and internationally
• Willingness to sometimes flex work across time zones to facilitate collaboration
• You'll be located in the US, ideally in one of the following states: California, Washington, Oregon, Idaho, Utah, North East – Maryland to Maine, Texas, and Illinois
• Passion, energy and aspiration in line with Finisterre values, products, brand and customers
• Thrives on positive change and able to manage self and others under pressure
• Willingness to own and drive your personal development plan, and open to asking for and accepting feedback on performance
• Knowledge of and adherence to all the company's policies, procedures and BCorp certification standards
• The successful candidate must, by the start of their employment, have permission to work in the USA