Performance Marketing Manager

Eyebot is an outcome-focused technology company on a mission to make vision care accessible to everyone. The Performance Marketing Manager will own Eyebot's paid acquisition strategy across digital channels, building the infrastructure needed to test, scale, and optimize campaigns that drive measurable increases in kiosk usage across retail locations.

Responsibilities:

• Develop and oversee Eyebot's paid media strategy across channels including Meta and Google
• Plan and execute geographically targeted campaigns that drive kiosk usage across retail locations
• Translate company growth priorities into structured acquisition programs at the market level
• Manage campaign setup, optimization, and performance tracking across multiple regions simultaneously
• Design and execute structured testing frameworks, including radius targeting experiments, creative testing, and geo-based pilots
• Identify opportunities to improve cost efficiency and increase prescription activity per location
• Build repeatable campaign playbooks to support expansion into new markets
• Leverage performance analytics to identify growth opportunities and optimize media investment
• Develop location-level reporting tied to kiosk engagement and prescription outcomes
• Interpret attribution signals across digital and retail environments to improve budget allocation
• Plan and manage paid media budgets across markets, and forecast expected performance tied to deployment expansion
• Partner with commercial and product teams to support coordinated campaign execution and launch readiness for new retail deployments
• Collaborate with external agencies and platform partners as needed