Influencer Marketing Manager

Magic Mind is a rapidly growing company focused on enhancing mental performance through innovative products. They are seeking an Influencer Marketing Manager to develop and execute influencer marketing strategies, manage creator partnerships, and build a vibrant creator community that drives brand loyalty and revenue.

Responsibilities:

• Build and execute the influencer marketing roadmap aligned with brand, growth, and retail priorities
• Run end-to-end campaigns across seeding, gifting, paid collaborations, whitelisting, and Partnership Ads
• Source, vet, and negotiate with creators across tiers (nano, micro, mid, macro) with a sharp eye on fit and ROI
• Partner with paid social to identify and contract top-performing creators for whitelisting and partnership ads
• Lead the development of creative brief templates that drive high performing content
• Develop testing frameworks that turn creator content into scaled paid media winners
• Build and nurture an active ambassador community that feels like a real relationship, not a transaction
• Design the creator experience end-to-end: onboarding, communication cadence, exclusive perks, recognition moments, and offboarding
• Host virtual and in-person creator activations (events, product drops, brand immersions) that drive loyalty and word-of-mouth
• Be the human face of Magic Mind to our creator network, available, responsive, and genuinely invested in their growth
• Identify rising creators early and build relationships before they're priced out
• Create rituals and moments (birthdays, milestones, surprise gifting) that turn one-off partners into long-term advocates
• Own the affiliate creator program in partnership with our affiliate platform and paid teams
• Set and optimize commission structures, promo codes, and creator-specific landing pages
• Track creator-level performance (CAC, AOV, LTV, affiliate revenue) and double down on what's working
• Build reporting that connects creator output to business outcomes, not just engagement metrics
• Establish a steady flow of high-quality UGC that fuels paid social, organic, retail, and lifecycle
• Partner with brand and creative teams to brief creators on content that's both on-brand and performance-ready
• Build a content library and rights management process that makes assets easy to find and legally cleared to use
• Own the influencer CRM and affiliate platform
• Build playbooks, SOPs, and contract templates that let the program scale
• Maintain a clean creator database with performance history, contact info, and relationship notes
• Report monthly on program health: spend, output, ROI, community size, sentiment, and pipeline
• Partner with paid social on whitelisting, creative testing, and Partnership Ads
• Partner with lifecycle and retention on creator-led email and SMS content
• Partner with retail and field marketing on creator activations tied to retail launches
• Partner with legal on contracts, FTC compliance, and IP/usage rights

Requirements:

• 2-4 years of experience running influencer marketing programs, ideally in DTC consumer brands or at an influencer agency
• Proven track record managing creator partnerships from sourcing through performance reporting
• Hands-on experience with influencer CRM and affiliate platforms (ShopMy, LTK, Aspire, GRIN, Impact, AWIN, Rakuten, or similar)
• Strong negotiation skills with comfort talking rates, deliverables, usage rights, and exclusivity
• Experience with whitelisting and Partnership Ads on Meta and Spark Ads on TikTok
• You've built (or been deeply involved in) a creator or customer community and understand what makes one actually work
• You're genuinely energized by relationship-building, not just transactional outreach
• Comfortable hosting virtual events, running group calls, and creating moments that make creators feel seen
• Comfort with data: you can build a creator ROI model, track CAC by tier, and explain why a $500 micro outperformed a $50k macro
• Familiar with affiliate economics, attribution challenges, and the tradeoffs between brand and performance creator strategies
• Experimental by default, you test, learn, and scale
• Experience in DTC consumer brands strongly preferred (beauty, wellness, food/beverage, supplements ideal)
• Understanding of how creator content feeds into paid social, retail launches, and subscription growth
• Awareness of FTC disclosure requirements and supplement category claims considerations
• You build systems. Spreadsheets, SOPs, contract templates, and reporting dashboards are second nature
• Comfortable owning a program end-to-end with minimal hand-holding
• Strong written communication, you'll be the brand voice in hundreds of creator conversations
• Fluent English required (written and spoken)
• Ability to overlap with US Central Timezone working hours for at least 6 hours per day
• Mission-driven mindset with genuine passion for helping people unlock their potential
• Thrives in remote, asynchronous work environments with strong communication skills
• Experimental approach with comfort in fast-moving, iterative environments
• Natural curiosity and customer empathy with desire to deeply understand creators and the audiences they reach