Sr. DTC Web Marketing Manager

Nordic Naturals is a company that emphasizes self-empowerment and positive inner development. They are seeking a Sr. DTC Web Marketing Manager to optimize, grow, and manage their direct-to-consumer storefronts, working collaboratively with various teams to enhance the customer journey and maximize digital revenue.

Responsibilities:

• Contribute to the holistic DTC strategy for Nordic Naturals, via building strategic web & CRM plans, preparing competitive analysis, leveraging analytics to recommend next steps for optimizing campaigns, and assisting in the development of materials to communicate strategy to both internal and external partners
• Oversee day-to-day storefront operations, managing the digital product catalog, promotional calendars, and product collection structures
• Partner with internal teams to build, update, and optimize highly engaging consumer landing pages, homepages, and product description pages (PDPs)
• Optimize on-site search, filtering, and navigation to create a friction-free shopping journey tailored to the B2C buyer's behavior
• Research, vet, recommend, and organize native and third-party Shopify Apps designed to scale B2C growth (e.g., loyalty rewards programs, customer reviews, upselling engines, subscription models)
• Ensure technical synergy between the storefront, internal and external development teams, and CRM/email marketing tools (e.g., Klaviyo)
• Utilize Google Search Console and other web management tools to monitor technical site health, indexing errors, and mobile responsiveness
• Administer website tags, marketing pixels, and triggers via Google Tag Manager (GTM) to ensure accurate cross-channel data attribution
• Configure custom consumer event tracking, audience segments, and checkout conversion funnels directly inside Google Analytics 4 (GA4)
• Review, interpret, and share weekly/monthly dashboards tracking core B2C retail metrics: Traffic, Conversion Rate (CVR), Average Order Value (AOV), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV), among others
• Formulate and execute a data-backed conversion rate optimization roadmap utilizing modern testing suites (e.g., VWO, Optimizely, or Shopify-native tools)
• Deploy, run, and report on systematic A/B and multivariate tests focused on checkout flows, high-impact CTA placement, landing pages, and consumer pricing strategies
• Leverage behavioral insight tools (e.g., Hotjar heatmaps, session recordings) to identify and remove drop-off bottlenecks in the consumer purchase funnel
• Act as a key member that oversees cross-functional tasks within the internal team (marketing, creative, and external development partners)
• Utilize project management frameworks and tools (e.g., Asana, Jira, Monday.com) to track site updates, bug fixes, and feature launches from discovery to final QA
• Coordinate storefront updates seamlessly to align with active paid advertising campaigns and inventory cycles

Requirements:

• Bachelor's degree in business Analytics, Information Technology, or a related field
• 3+ years of hands-on experience managing and scaling high-volume Shopify or Shopify Plus B2C/D2C environments
• Proficiency over GA4 reporting and configuration, coupled with an advanced understanding of custom tracking setups using Google Tag Manager
• Documented portfolio demonstrating success in running A/B tests that resulted in statistically significant increases in consumer conversion rates or cart values
• Proven ability to manage technical workflows, work together in sprints, and collaborate effectively inside an internal, multi-disciplinary team environment
• Knowledgeable in fundamental web languages (HTML, CSS, basic JavaScript/Liquid syntax) to communicate seamlessly with technical teams
• Intellectual curiosity and rigorous analytical experience, ability to use data to build a business case & e-commerce marketing plan
• Experience developing marketing strategy in a subscription business
• Experience with Google Ads, and Social Media marketing platforms
• Experience with: Klaviyo, Shopify, etc