Senior Marketing Manager

Lodging Dynamics is seeking a Senior Marketing Manager to provide advanced marketing leadership for a portfolio of hotels. This role is responsible for developing and implementing multi-channel marketing strategies and collaborating with various teams to drive revenue and market share.

Responsibilities:

• Provides dedicated, senior-level marketing leadership, and hands-on marketing support to assigned hotels through consistent communication, collaboration, and strategic guidance
• Leads digital marketing education and knowledge transfer across the organization, providing training sessions, Standard Operating Procedures, and concise reference materials that support adoption of best practices and tools
• Serves as lead marketing contact for all new hotels added to the portfolio, ensuring successful onboarding, launch campaigns, brand positioning, and integration into Lodging Dynamics' marketing processes
• Develops and implements comprehensive annual marketing plans for assigned portfolio of hotels and outlets, aligning with corporate revenue and commercial strategy goals
• Partners with the Commercial Strategy Team and Operations to design integrated promotions and demand-generating initiatives that maximize hotel and ancillary outlet performance
• Oversees external agencies in SEO, paid media, email marketing, social media, public relations, and creative services for assigned properties; evaluates performance and ROI to ensure expectations and goals are met
• Serves as brand guardian, verifying all hotel and outlet marketing reflects brand voice
• Leads marketing aspects of photography and video production, from pre-shoot planning through final distribution
• Directs content strategy and management for property websites, OTAs, local listings, and third-party distribution channels
• Guides social media direction, content calendars, and target audience strategies across the assigned properties
• Manages property email marketing initiatives and supports portfolio-level campaigns
• Analyzes marketing KPIs for assigned hotels and new additions, including ROI, acquisition costs, digital engagement, and revenue impact; communicates results to hotel GMs, ownership, and corporate leadership
• Provides mentorship and guidance to Marketing Manager, Marketing Specialist, and property-based Sales/Marketing team
• Partners with community organizations, CVBs, and local event stakeholders to create partnerships that enhance visibility and guest acquisition
• Maintains a professional appearance in accordance with Company standards; wears the appropriate business casual attire
• Maintains open and effective communication with team members and management
• Attends and participates in team meetings
• Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines
• Completes all required Company training/compliance courses as assigned
• Adheres to Company standards and maintains compliance with all policies and procedures
• Performs other related duties and responsibilities as assigned

Requirements:

• Bachelor's degree from an accredited university or equivalent in related field
• A minimum seven (7) years of progressive experience in hospitality marketing/, digital marketing, or brand management required
• A minimum four (4) years of experience in multi-property or portfolio-level marketing
• A minimum two (2) years of experience with hotel openings, rebranding, or onboarding new properties
• A minimum three (3) years of experience with full-service hotels and ancillary outlets (F&B, spa, retail, events)
• Certifications in digital marketing platforms (Google Ads, Google Analytics, HSMAI Digital Marketing, Certificate of Hotel Digital Marketing, etc.)
• Ability to synthesize complex analytics into clear insights, trends, and actionable recommendations
• Advanced expertise in digital marketing including paid media, social media, SEO/SEM, email, and reputation management
• Strong knowledge of hospitality marketing and distribution trends
• Proven success in marketing hotel openings or rebrands
• Understands how to develop and implement business strategies
• Strong analytical skills with ability to interpret marketing data, budgets, and ROI
• Ability to interpret and create policies, procedures, and manuals
• Excellent customer service skills
• Ability to motivate and inspire a team to provide extraordinary customer service
• Able to lead in a culturally diverse work environment and is a champion for diversity in the organization
• Develops high-performing teams and fosters a culture of excellence
• Able to adapt dynamically to shifting internal and external conditions
• Strong business acumen, including financial management, budgeting, cost control, and revenue optimization
• Able to identify and seize revenue-generating opportunities while effectively managing costs and resources
• Excels at team building, leadership, and development
• Excellent interpersonal skills to include coaching, counseling, mentoring, and public relations
• Exceptional emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members at all levels
• Visionary mindset, capable of developing and executing a comprehensive business strategy that aligns with brand identity and exceeds guest expectations
• Knowledge of key industry trends, regulations, and the current industry landscape
• Proven ability to drive revenue growth, optimize costs, and achieve financial targets
• Able to work through challenging issues and make sensible tradeoffs between brand requirements and commercial and market reality pragmatically and diplomatically
• Able to engage diplomatically and effectively with third party owners and operators, empathizing, and reacting appropriately to partner feedback and helping resolve issues where necessary
• Proficient in time management; the ability to effectively organize and manage multiple priorities
• Ability to take initiative and effectively adapt to changes
• Recognizes an emergency situation and takes appropriate action
• Able to establish and maintain a cooperative working relation
• Ability to interpret and create spreadsheets
• Able to use sound judgment; work independently, with minimal supervision
• Strong analytical and problem-solving skills
• Competent in public speaking
• Performs well with frequent interruptions and/or distractions
• Proficient in Google Docs/Microsoft Word
• Proficient in Google Sheets/Microsoft Excel
• Proficient in Google Slides/Microsoft PowerPoint
• Proficient in Gmail/Microsoft Outlook
• Basic math skills
• Ability to adjust effectively to evolving work environments and shifting customer (internal/external) requirements
• Able to maintain a positive and professional working environment
• Fosters a culture of excellence
• Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization
• Up to 20% travel required