Tulip Interfaces is a company that integrates modern technology and AI into the manufacturing sector. They are seeking an Industry Marketing Manager to own messaging and campaigns for their vertical, drive pipeline targets, and utilize AI in marketing strategies.
Responsibilities:
- Own messaging, positioning, campaigns, and content for your vertical, end to end
- Carry sourced and influenced pipeline targets, driving your go-to-market pod across Sales, BDRs, and pre-sales
- Write and produce campaign assets, including ebooks, webinars, one-pagers, and landing pages, to the standard your market requires
- Synthesize market trends, field intelligence, and performance data into messaging adjustments in real time
- Design and run multi-touch, account-level campaigns in partnership with digital and the AI go-to-market engineer
- Use AI to produce, test, and iterate on assets and campaigns at higher volume
Requirements:
- 5-12+ years in go-to-market, strategy, product marketing, management consulting, or product management, with a record of owning outcomes rather than completing tasks
- Deep domain knowledge in a technical industrial or life sciences vertical, or a demonstrated ability to get there fast
- Strong writing: you can produce a compelling narrative piece, a tight campaign brief, or a sharp landing page without a creative team
- AI-native practice: you have replaced meaningful parts of your own workflow with AI tools and can demonstrate it in an interview
- Analytical rigor: you understand pipeline math, read a campaign performance report, and tell signal from noise
- Low ego, high accountability: you would rather learn what works than be right
- French and English proficiency is a must