TENEX.AI is an AI-native, automation-first Managed Detection and Response (MDR) provider. They are seeking a Senior Field Marketing Manager to own field marketing programs across North America, bridging marketing and sales to drive pipeline through various events and campaigns.
Responsibilities:
- Develop and execute the North America field marketing plan, building it hand-in-hand with sales, channel, and corporate marketing to drive pipeline and accelerate deals in-region
- Serve as the central owner of all regional events: trade shows and regional security summits), owned events, executive dinners, third-party sponsorships, and user gatherings, with a cohesive pre-event, at-event, and post-event motion for each
- Support the creation of promotional materials for each event, ensuring awareness and sales execution
- Partner closely with regional sales leaders and SDRs to align programs to territory priorities, target account lists, and pipeline goals
- Treat every event and program as a pipeline-generating engine: set clear goals, drive attendance from target accounts, and own the follow-up motion that converts engagement into meetings and opportunities
- Manage the North America field marketing budget, tracking spend against pipeline and reporting on ROI by program
- Measure and report on program performance (pipeline sourced and influenced, cost per opportunity, event ROI) and use the data to double down on what works
- Coordinate with channel and alliance partners on co-marketing programs and joint events
Requirements:
- 5+ years of field, event, or demand generation marketing experience, specifically within B2B preferably in cybersecurity. You know the vendors, the conferences, the buyer, and the sales cycle
- A proven track record of planning and executing events that generate real pipeline, from large trade shows to intimate executive dinners
- AI-fluent with a builder's curiosity. Uses AI for the core field marketing tasks (content, segmentation) and is actively finding new ways to leverage it for pipeline impact
- Experience running or closely supporting ABM programs and coordinating tightly with sales on target accounts
- Strong project management skills. You can juggle multiple events and campaigns at once, keep every detail on track, and hit deadlines without dropping quality
- Comfort with the marketing stack: CRM (Salesforce) and marketing automation (HubSpot, or similar), plus the ability to pull and interpret your own performance data
- A pipeline mindset. You measure your success in opportunities and revenue influenced, not just attendance or leads
- Excellent communication and stakeholder skills. You can align sales, partners, and corporate marketing around a shared plan
- Willingness to travel across North America for events (roughly 30 to 50 percent during peak season)