Lifecycle Marketing Manager - Mom and Baby (Remote)

Aeroflow Health is a leading provider of home medical equipment and clinical support services, helping patients access the products and care they need. The Lifecycle Marketing Manager for the Mom & Baby Team will develop and execute lifecycle email, SMS, and MMS campaigns to engage expectant and new parents, ensuring effective communication throughout their customer journey.

Responsibilities:

• Own the strategy, execution, and performance of all lifecycle email, SMS, and MMS campaigns
• Proactively identify opportunities, develop strategic recommendations, and present data-backed solutions to improve lifecycle performance, customer experience, and business outcomes
• Define business priorities and desired outcomes for automated journeys (onboarding, education, conversion, resupply reminders, cross-sell opportunities) in consultation with Marketing leadership and aligned to business unit goals
• Develop and maintain a detailed lifecycle marketing journey map across email, SMS, and MMS touchpoints, using it to identify gaps and opportunities for engagement and conversion. Collaborate with Marketing and cross-functional partners to ensure alignment with the broader customer experience
• Prioritize lifecycle initiatives based on business impact, customer value, technical complexity, and organizational priorities
• Drive segmentation and personalization strategies to deliver relevant, timely communications based on customer behavior and lifecycle stage
• Ensure lifecycle campaigns complement site experiences, landing pages, and broader funnel initiatives
• Develop content strategy and write copy for lifecycle channels (email, SMS, MMS) that resonate with moms at each stage of her customer journey
• Partner with Brand Marketing and Creative to ensure lifecycle messaging aligns with overall content themes, brand storytelling, tone, and design standards
• Develop and optimize a portfolio of lifecycle templates and creative examples for continuous improvement
• Own lifecycle marketing priorities in Braze, defining business requirements and campaign goals in collaboration with the MarTech team for technical execution and platform expertise
• Partner with MarTech to scope, test, and launch automated journeys, dynamic content, and advanced segmentation
• Define requirements for tagging, triggers, and personalization logic. Collaborate with MarTech and WebDev on feasibility and implementation
• Support migration of legacy campaigns into Braze, ensuring smooth, optimized transitions in partnership with MarTech
• Lead the development of a robust testing framework (A/B, multivariate) to improve engagement and conversions
• Analyze performance data, customer behaviors, and journey insights to refine lifecycle strategies
• Own lifecycle campaign performance by continuously monitoring results, identifying root causes, and implementing optimizations that improve key business metrics
• Manage lifecycle KPI tracking and reporting (engagement, conversion, lifetime value) in alignment with Marketing leadership priorities and make data-driven recommendations for optimization
• Collaborate closely with Brand Marketing and E-commerce to ensure lifecycle campaigns reinforce integrated marketing campaigns, product launches, merchandising initiatives, and seasonal priorities
• Partner with Marketing, MarTech, Sales Operations, WebDev, and Consumer Insights to align lifecycle communications with funnel strategies and business goals
• Collaborate with the MarTech team to ensure lifecycle strategies are translated into technically feasible builds and optimized for performance
• Clearly communicate lifecycle strategies, recommendations, and performance insights to cross-functional stakeholders and Marketing leadership
• Support customer research initiatives (surveys, feedback campaigns, qualitative insights) to inform lifecycle strategies in partnership with Marketing leadership
• Perform other related duties as assigned to support evolving business needs

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 4–6+ years in lifecycle/email/SMS marketing (ideally in DTC, eCommerce, or consumer health/wellness), with strong understanding of customer journey mapping and lifecycle strategy
• Hands-on experience with Braze (or similar tools like Iterable/Klaviyo) including automated journeys, segmentation, and campaign migration
• Proven ability to write compelling email/SMS copy and align messaging with both brand voice and performance goals
• Produces high-quality work with strong attention to detail, ensuring lifecycle campaigns are thoroughly reviewed, accurately executed, and optimized before launch
• Skilled in designing and analyzing A/B or multivariate tests, and applying insights to improve engagement and conversion
• Experience interpreting customer behavior and campaign performance using analytics platforms (e.g., GA4, Looker, Tableau, or similar) to inform recommendations and optimize lifecycle strategies
• Strong organizational and project management skills (e.g., Jira), with ability to partner across Marketing, MarTech, and WebDev
• Critical thinker with a builder's mindset who takes ownership from strategy through execution, is passionate about business growth, and committed to maintaining HIPAA/patient confidentiality