Field Marketing Manager - Northeast

Chainguard is the trusted source for open source, delivering hardened, secure, and production-ready builds of open source software. The Field Marketing Manager will drive demand in the Northeastern United States by developing and executing regional marketing plans to generate pipeline, accelerate the sales cycle, and strengthen customer relationships.

Responsibilities:

• Build quarterly Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
• Develop and execute demand generation marketing programs including third-party and Chainguard hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail
• Forecast and measure impact of marketing plan on sales cycles while analyzing program results, optimizing as needed
• Own the planning and execution of programs that penetrate key accounts in region
• Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sales reps, BDRs, and regional partners
• Assist sales leadership in understanding, participating, and obtaining buy-in for field marketing programs

Requirements:

• 5+ years in field marketing/demand generation, with proven experience in working with field teams and building regional plans
• Expertise in field events: Deep experience planning and executing a variety of field events, with a track record of successful event strategies tailored to targeted accounts and regional dynamics
• Partnership Mindset: Ability to collaborate with cross-functional teams and build strong relationships aligning marketing programs with key business objectives
• Analytical Skills: Proficiency in using data and metrics to assess program effectiveness, with the ability to pivot strategies based on insights
• Communication & Leadership: Strong leadership skills with the ability to communicate, inspire, and drive alignment across teams
• Must be able to travel 20-25% during the quarter for events