Senior Marketing Operations Manager

SmartAsset is an online destination for consumer-focused financial information, educational content, personalized calculators, and tools. They are seeking a Senior Marketing Operations Manager to optimize demand generation motions and improve the marketing tech stack, driving revenue growth and customer acquisition.

Responsibilities:

• Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels
• Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership
• Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team
• Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion
• Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor
• Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns

Requirements:

• 7+ years of experience in marketing operations, revenue operations, and/or sales operations
• Expert understanding of the lead-to-revenue lifecycle, with proven experience tracking and connecting data touchpoints across web traffic, buyer intent signals, lead capture, and Salesforce pipeline
• At least one certification with Salesforce, Pardot (Salesforce Marketing Cloud Account Engagement) or Marketo
• Advanced command of Salesforce functions, capabilities, flows, data structures, and data schema
• Strong proficiency in Structured Query Language (SQL) for querying complex databases, data manipulation, and advanced pipeline analysis
• Ability to construct Tableau dashboards, leveraging logical functions and parameters to translate complex data sets into clean, actionable executive visualizations
• An innate curiosity and analytical mindset to dive deep into business data, identifying friction points and optimization opportunities across any domain
• Experience working directly with paid marketing channel platforms (e.g. Google Ads, LinkedIn, social media, etc)
• Extensive understanding of infrastructural and operational design principles related to Account Based Marketing (ABM) and multi-touch attribution models
• Proven experience leveraging Gen AI and LLMs to automate complex workflows, scale operational infrastructure, and eliminate manual bottlenecks
• Background in Financial Advisory Services, Residential Real Estate, or Insurance industries