Marketing Operations Manager

The Davis Phinney Foundation is dedicated to helping people with Parkinson’s live well today. They are seeking a Marketing Operations Manager to lead the operational infrastructure supporting the Marketing & Communications department, focusing on data integrity, marketing technology platforms, and audience engagement strategies.

Responsibilities:

• Administer and optimize marketing technology platforms and integrations, including Luminate Online, Omatic, email, analytics, workflow, and related marketing systems that connect with Raiser's Edge
• Manage and maintain integrations and data synchronization between platforms to ensure constituent, campaign, and reporting data remain accurate and reliable
• Own the build, configuration, functionality, and data flow of marketing and fundraising forms across the organization's marketing and fundraising technology platforms
• Monitor and maintain data hygiene, segmentation integrity, and audience consistency across systems
• Troubleshoot operational and systems issues in collaboration with IT staff, external vendors, and platform partners
• Maintain and improve operational workflows and intake processes across the Marketing & Communications department
• Design and optimize operational workflows, automations, and processes that improve efficiency and consistency across the marketing department
• Maintain marketing platform standards, including tracking structures, naming conventions, documentation, and governance across marketing-owned systems
• Oversee user access and permission requirements across marketing-owned systems and tools in partnership with IT and system administrators
• Evaluate marketing technology platforms, tools, and operational processes and recommend improvements that increase efficiency, usability, reporting reliability, and organizational effectiveness
• Build and maintain lifecycle marketing infrastructure, including automation workflows, triggers, suppression logic, audience segmentation implementation, and journey support within marketing platforms
• Implement lifecycle and segmentation strategies developed in partnership with Content and Program Marketing Managers
• Ensure audience flows, automation rules, and constituent experiences function correctly across systems
• Support the ongoing optimization and operational performance of lifecycle marketing journeys and audience engagement programs
• Monitor audience overlap, segmentation integrity, and operational consistency across campaigns and channels
• Manage analytics and tracking systems, including Google Analytics 4, Google Tag Manager, Search Console, platform pixels, and campaign attribution infrastructure
• Define and implement measurement, tracking, attribution, and reporting requirements for campaigns, forms, automations, and audience initiatives, ensuring accurate cross-channel visibility across marketing efforts
• Develop, automate, and maintain dashboards and reporting systems that provide visibility into: campaign performance, audience growth, engagement trends, lead generation, conversion activity, lifecycle performance
• Partner with marketing leadership to define, maintain, and operationalize KPI frameworks, reporting standards, and actionable performance insights
• Proactively identify: reporting inconsistencies, tracking gaps, data issues, operational inefficiencies
• Maintain clarity around system 'sources of truth' and resolve discrepancies between reporting platforms when needed
• Monitor and maintain email platform health, including: deliverability, unsubscribe trends, bounce rates, list quality, audience fatigue
• Ensure email tracking, tagging, and segmentation standards are implemented consistently across campaigns
• Maintain and improve email-related operational processes and infrastructure
• Support ongoing optimization of email performance, deliverability, and audience engagement from a systems perspective
• Serve as the operational liaison between Marketing, Development, Database Administration, IT, Content, and external vendors to ensure workflows, data flows, system integrations, and operational processes remain aligned
• Partner with Development, Database Administration, and IT to support the effective use of constituent data across marketing, fundraising, reporting, and audience engagement efforts
• Develop and maintain documentation and standard operating procedures (SOPs) for recurring marketing operations and workflows
• Support cross-functional visibility and operational coordination across campaigns, sponsor fulfillment, reporting, and marketing initiatives
• Assist team members in understanding and properly utilizing marketing systems, workflows, and tracking standards

Requirements:

• Bachelor's degree in marketing, communications, analytics, information systems, or related field, or equivalent experience
• 5+ years of experience in marketing operations, analytics, marketing technology, or related operational roles
• Experience with these platforms or similar systems: Luminate Online, Raiser's Edge, Omatic, Google Analytics 4, Google Tag Manager
• Experience supporting lifecycle marketing infrastructure and operational workflows
• Familiarity with nonprofit fundraising and constituent data environments
• Demonstrated ability to build operational structure, improve workflows, and maintain system integrity across teams
• Must be able to provide proof of eligibility to work in the U.S
• Strong understanding of marketing operations, lifecycle infrastructure, analytics, attribution, and performance reporting across digital channels
• Experience managing marketing technology ecosystems, integrations, and operational workflows
• Strong working knowledge of Google Analytics 4, Google Tag Manager, email marketing systems, CRM/data synchronization, attribution and UTM structures
• Experience building dashboards and operational reporting systems
• Strong understanding of marketing data governance, tracking consistency, and operational process management
• Ability to analyze data and operational trends and translate them into practical recommendations and visibility for non-technical stakeholders
• Excellent organizational, documentation, and systems-thinking skills
• Strong communication and cross-functional collaboration abilities
• Ability to manage multiple operational priorities and projects simultaneously in a fast-paced environment
• Detail-oriented, proactive, and highly process-driven
• Experience building dashboards in Looker Studio or similar visualization platforms
• Familiarity with SEO fundamentals, search visibility tracking, and website performance reporting
• Experience supporting cross-channel attribution and lifecycle marketing environments
• Google Analytics certification or comparable credentials
• Experience working within nonprofit, mission-driven, or membership-based organizations