Business Development Representative (BDR)

GenLogs is a transportation-technology company building the next generation of truck intelligence. The Business Development Representative will play a foundational role in driving top-of-funnel pipeline across logistics service providers and shippers, requiring strong communication skills and collaboration with Account Executives and other teams to align prospect pain points with GenLogs’ capabilities.

Responsibilities:

• Research and identify high-quality prospects across assigned verticals
• Execute consistent multichannel outreach including calls, email, and LinkedIn
• Tailor outreach to specific logistics workflows such as sales, operations, and compliance
• Maintain daily activities and expectations to generate a healthy volume of qualified meetings
• Conduct initial discovery conversations to understand prospect challenges
• Align prospect pain points with GenLogs’ capabilities
• Qualify prospects to sales qualified leads based on defined criteria including fit, need, urgency, and role alignment
• Schedule meetings for Account Executives with clear, detailed handoff notes
• Work closely with Account Executives to prioritize accounts and refine outreach strategy
• Provide ongoing feedback to Product based on prospect objections and emerging logistics trends
• Support GTM initiatives tied to industry events through pre-event booking and post-event follow-up
• Maintain accurate data, notes, and qualification details in Salesforce
• Utilize sales engagement tools to improve productivity and streamline outbound workflows
• Participate in weekly meetings to review performance, account progress, and outbound results
• Contribute to the evolution of outbound playbooks, ICP profiles, and messaging frameworks

Requirements:

• 1-3 years of experience in a BDR, SDR, or logistics sales role
• Strong written and verbal communication skills with attention to detail
• Comfort with cold outreach and consistent outbound prospecting activity
• Coachable, driven, and reliable in daily execution and follow-through
• Experience using Salesforce and sales engagement tools
• Ability to thrive in a fast-paced, early-stage startup environment
• Experience in SaaS or Logistics sales is a strong plus