Program Manager (Marketing & Communications)

Software Guidance & Assistance, Inc., (SGA), is searching for a Program Manager (Marketing & Communications) for a contract assignment with one of our premier Insurance Services clients in New York, NY . This role will be remote.

Responsibilities :

• Lead Program Discovery & Audit
  • Conduct a comprehensive audit of customer-facing and internal assets across marketing, digital, communications, content, video, PDF, web, and other channels.
  • Partner with business stakeholders to identify impacted materials, workflows, systems, and dependencies.
  • Interview key stakeholders and subject matter experts to gather requirements, document risks, and establish program scope.
  • Develop and maintain a centralized inventory of affected assets, processes, and owners.
    • Assess complexity, effort, regulatory considerations (which consists of but not limited to) state filing/refiling workflows, compliance approval sequencing, legal/regulatory dependencies tied to rollout and business impact to inform prioritization.
• Building the Roadmap and Operating
  • Develop a comprehensive program plan outlining phases, milestones, dependencies, resource requirements, and critical paths.
  • Create prioritization frameworks based on business needs, sales cycles, regulatory filing requirements, customer impact, and implementation complexity.
  • Identify workstreams requiring specialized support, including creative, content, digital, compliance, legal, and technology resources.
  • Establish governance structures, decision-making processes, and reporting mechanisms.
  • Build recommendations for sequencing work to balance risk, workload, and operational readiness.
• Drive Cross-Functional Execution Planning
  • Manage complex dependencies across legal, compliance, product, marketing, and operational readiness, ensuring alignment with regulatory approvals and business rollout timelines.
  • Facilitate working sessions and status meetings to drive alignment, remove blockers, and maintain momentum.
  • Translate business objectives into actionable project plans and execution requirements.
  • Ensure stakeholder accountability and clear ownership across all workstreams.
  • Coordinate planning activities for future execution teams and implementation of resources.
• Program Leadership & Governance
  • Serve as the primary point of contact for program planning and readiness activities.
  • Monitor and report on key performance indicators, including asset throughput, approval cycle efficiency, issue resolution, and overall program health to provide leadership with transparent progress visibility.
  • Identify, assess, and mitigate program risks, dependencies, and manage approval bottlenecks to minimize business disruption and support successful implementation.
  • Drive high-volume program delivery against established milestones, ensuring timeline adherence across multiple workstreams, channels, and stakeholder groups while proactively addressing schedule risks
  • Create structure within a highly complex and evolving environment.
  • Confidently facilitate discussions with senior leaders and business stakeholders to support informed decision-making.
• Execution Readiness & Continuous Improvement
  • Establish processes, standards, and tools that will support large-scale execution.
  • Manage review cycles, consolidate feedback, resolve blockers, and keep work moving from intake through final delivery.
  • Apply strong understanding of briefing, concepting, copy/design development, versioning, proofing, approvals, and production handoff.
  • Recommend opportunities to streamline work, reduce risk, and improve efficiency.
  • Support transition from planning/audit phases into full-scale execution and delivery.

Required Skills :

• 8-10+ years of experience in program management, project management, enterprise transformation, or agency operations.
• Own end-to-end execution of creative projects, from kickoff through delivery.
• Lead weekly status meetings, drive decisions, and ensure accountability across teams.
• Proven experience leading large-scale, cross-functional initiatives involving multiple stakeholders and workstreams.
• Strong experience conducting discovery, audits, assessments, or operational planning initiatives.
• Exceptional organizational, facilitation, communication, and stakeholder management skills.
• Experience building program roadmaps, governance structures, and implementation plans.
• Strong risk management and problem-solving capabilities.
• Ability to influence and drive decisions without direct authority.
• Experience managing executive communications and presenting recommendations to senior leaders.

Preferred Skills :

• Experience in financial services, insurance, healthcare, or other regulated industries.
• Expertise supporting marketing, creative, digital, or customer communications programs.
• Understanding regulatory review, compliance processes, and content governance.
• Experience leading large-scale asset migration, rebranding, modernization, or change management initiatives.
• Familiarity with Workfront or similar project and portfolio management tools.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy.