Senior Performance Marketing Manager

6sense is a company dedicated to fostering growth, retention, and efficiency, aiming to help teams and individuals reach their full potential. They are seeking a Senior Performance Marketing Manager who will lead the performance marketing strategy, manage a significant budget, and ensure impactful paid media campaigns that drive pipeline growth.

Responsibilities:

• Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms
• Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand
• Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance
• Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact
• Oversee both direct spend and third-party vendor investments
• Run always-on paid media programs that create continuous demand generation
• Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives
• Design and execute sophisticated audience targeting strategies
• Build and optimize account-based marketing programs for priority accounts
• Develop retargeting programs that support long B2B buying cycles and keep prospects engaged
• Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks
• Monitor results regularly and proactively identify and address performance gaps
• Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies
• Continuously evaluate new opportunities to improve performance and expand reach
• Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences
• Drive testing and optimization initiatives based on performance data and user behavior insights
• Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features
• Understand when to rely on automation and when manual intervention is required
• Manage agencies, contractors, freelancers, and platform representatives
• Establish clear expectations, accountability measures, and performance standards
• Monitor market trends, competitive activity, and emerging channel opportunities
• Use insights to strengthen targeting, messaging, and overall paid media strategy
• Deliver clear, data-driven reporting to senior stakeholders and executive leadership
• Serve as the subject matter expert for paid media performance and strategy
• Represent paid media insights in customer, prospect, and executive conversations as needed

Requirements:

• 7+ years of B2B performance marketing experience with end-to-end ownership of paid media programs at scale
• Demonstrated ownership of revenue-impacting metrics, including pipeline generation and demand creation performance
• Deep hands-on expertise across two or more of the following: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta, Programmatic Display, CTV/OTT
• Experience managing and optimizing six- or seven-figure annual paid media budgets
• Strong account-based marketing (ABM) experience
• Experience using platforms such as 6sense
• Strong analytical and reporting capabilities, including experience with: Salesforce, Tableau, Dreamdata, Looker, Google Analytics, Comparable reporting and attribution platforms
• Experience with conversion rate optimization (CRO) methodologies and A/B testing frameworks
• Experience managing agencies, vendors, and external partners
• Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, and Salesforce
• Ability to build reporting, analyze results, and generate actionable insights independently
• Experience in a B2B SaaS or technology company
• Enterprise software marketing experience
• Experience working in complex buying environments with long sales cycles