Lifecycle Marketing Manager

Brightside Health delivers life-changing virtual mental healthcare to everyone who needs it. They are seeking an experienced Lifecycle Marketing Manager to help grow, engage, and retain their members by owning lifecycle initiatives and ensuring members see value in the mental healthcare platform.

Responsibilities:

• Become the expert on and advocate for our members, acting as the owner of the customer journey
• Develop lead nurture and newsletter campaigns to increase purchase rate
• Develop and optimize onboarding workflows that educate and inspire members towards their treatment success
• Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking, and attendance, where clinically appropriate
• Understand the drivers of member churn and develop programs to increase member retention
• Develop KPIs to gauge how effectively we are managing the member lifecycle. Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs

Requirements:

• 3+ years of experience managing b2c lifecycle marketing for a fast-paced marketing team
• Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance
• Track record of strong collaboration and ability to influence across disparate teams and functions
• Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs
• BA/BS degree or equivalent knowledge or experience
• Experience working with health tech companies a plus