Growth Marketing Manager

Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. We are seeking a Growth Marketing Manager to own demand generation and drive awareness, pipeline growth, and revenue across our Procurement and Payment Solutions.

Responsibilities:

• Own the end-to-end demand generation strategy and execution, building and managing integrated campaigns that generate qualified pipeline and create opportunities for the Commercial team
• Drive pipeline acceleration programs that move opportunities through the funnel faster and improve conversion at each stage
• Design and run account-based marketing (ABM) programs against target accounts in partnership with Sales, orchestrating multi-channel plays that engage and convert priority hospitals and health systems
• Plan, build, and execute multi-channel campaigns, including webinars, events, email, paid, and content programs that drive measurable awareness and demand
• Own lead management, scoring, routing, and attribution, and maintain a reporting framework that ties campaigns to pipeline, opportunities, and marketing-influenced revenue
• Continuously analyze funnel performance, conversion rates, and return on marketing investment to inform where to invest next
• Manage the marketing automation platform and its integration with Salesforce to ensure clean data, reliable lead flow, and accurate reporting across the funnel
• Partner closely with Sales on shared pipeline goals, service-level agreements for lead follow-up, and feedback loops that keep targeting, messaging, and handoffs tight
• Collaborate with Product and Customer Success to align campaigns with launches, expansion motions, and the realities of customer needs in market

Requirements:

• 5-8+ years of experience in B2B SaaS growth marketing, demand generation, or revenue marketing
• Demonstrated track record of generating qualified pipeline and marketing-influenced revenue in support of an enterprise sales organization
• Strong analytical and reporting skills, with comfort owning metrics such as qualified pipeline generated, opportunities created, conversion rates, campaign performance, and ROMI
• Hands-on expertise with CRM software and Marketing Automation (Salesforce and Pardot preferred), including lead management and attribution
• Ability to operate strategically while remaining highly hands-on as an individual contributor
• Comfortable with MS Excel (analyzing spreadsheets and charts) as well as Microsoft PowerPoint
• Bachelor's degree in Marketing, Business Administration or relevant field
• Experience in managing 1-3 direct reports is strongly preferred
• Experience in Healthcare strongly preferred: Healthcare Technology, Healthcare Supply Chain, Revenue Cycle, Medical Devices, or Hospital Operations
• MBA preferred