Brand Marketing Senior Manager

Courtyard is a rapidly growing consumer shopping platform focused on creating engaging experiences for buying, selling, and discovering high-value assets. They are seeking a Senior Manager of Brand Marketing to define and scale their brand strategy, develop integrated campaigns, and enhance brand visibility in the market.

Responsibilities:

• Help define and evolve Courtyard’s brand strategy, positioning, messaging and narrative
• Develop frameworks that strengthen brand consistency across every customer touchpoint
• Translate business objectives into brand initiatives that drive awareness, consideration and affinity
• Help establish Courtyard as the category-defining leader in Entertainment Shopping
• Lead integrated brand campaigns from concept through execution
• Build tentpole marketing moments around major launches, partnerships, cultural events and new categories
• Develop campaign briefs and partner closely with Creative, Product Marketing, Social, CRM, Community and Partnerships
• Ensure campaigns are measurable and connected to business outcomes
• Identify cultural moments, trends and opportunities that can help Courtyard break through
• Develop programs that create conversation and increase earned attention
• Help shape how Courtyard participates in sports, entertainment, gaming, collectibles and broader consumer culture
• Help bring brand campaigns to life through creators, events, media, and community programs
• Evaluate opportunities through both brand impact and business value
• Build annual and quarterly brand marketing roadmaps
• Manage agency relationships, freelancers and production partners when needed
• Establish a reporting framework to measure campaign success
• Drive alignment across multiple internal stakeholders and workstreams

Requirements:

• 6-10+ years of experience in brand marketing, product marketing, or integrated marketing
• Experience building campaigns for consumer-facing brands
• Strong strategic thinking paired with exceptional execution skills
• Comfortable moving between high-level planning and day-to-day operational work
• Excellent project management and cross-functional leadership abilities
• Strong creative instinct and storytelling skills
• Experience working with creators, partnerships, and PR
• Experience in high-growth consumer businesses, sports, entertainment, or gaming is highly preferred