Digital Marketing Manager, VisualCron

Continuous is a company that focuses on automation and task scheduling solutions. The Digital Marketing Manager will own the acquisition funnel for VisualCron and drive customer acquisition through effective digital marketing strategies.

Responsibilities:

• Own the acquisition funnel for VisualCron, a Windows-based, on-premises automation and task scheduling platform
• Lead acquisition marketing, website design, trial program, and purchase conversion
• Drive measurable new customer acquisition, improve trial-to-purchase conversion rates, and scale marketing programs across multiple channels
• Map the current trial-to-activation journey, identifying friction points from download through installation and initial job creation
• Assess performance of the current digital acquisition and conversion motion and identify near-term improvement opportunities across channels
• Establish relationships across the Head of VisualCron, Product, Sales, Customer Success, and Support
• Prioritize and execute the most impactful actions to improve trial conversion, feature discovery, technical onboarding, and purchase readiness
• Develop and own the integrated digital marketing strategy for VisualCron, spanning SEO, paid media, retargeting, and email nurture
• Plan and execute performance marketing campaigns across paid search and paid social channels
• Partner with the team managing the website to strengthen and scale VisualCron.com
• Implement analytics to monitor the full journey from traffic to download to install to activation then purchase
• Build a 12-month roadmap for VisualCron’s digital acquisition engine with milestones across trial volume, conversion rate improvement, channel expansion, and new customer growth
• Build and manage pre-purchase email nurture programs that guide trial users through activation milestones, surface relevant use cases, and accelerate free-to-paid conversion
• Conduct and maintain ongoing SEO strategy
• Collaborate with Customer Success to identify early user blockers and translate them into marketing, content, and UX improvements

Requirements:

• Proven experience driving new customer acquisition and trial-to-purchase conversion for a technical software product
• Direct accountability for traffic growth, trial volume, and new account creation
• Deep understanding of how IT professionals, sysadmins, DevOps engineers, and automation engineers discover, evaluate, and purchase on-premise tools through self-serve trial and independent technical validation
• Ability to use data to diagnose funnel issues, uncover hidden trends, validate hypotheses, and continuously optimize
• Excellent cross-functional collaboration skills, with the ability to work effectively alongside Product and Sales to align messaging, surface insights, and drive outcomes
• Demonstrated ability to find creative marketing solutions within a limited budget envelope
• Ability to deliver on commitments, thrive in changing environments, and uphold high accountability for yourself and cross-functional partners