Own and manage the digital production lifecycle of all virtual HealthStream User Group sessions and webinars in partnership with the program lead
Lead end-to-end live and on-demand event production, including platform setup, speaker coordination, rehearsals, facilitation support, and live event execution.
Ensure a high-quality video and broadcast experience, including managing audio/visual standards, speaker setup and coaching, and real-time troubleshooting during live sessions.
Support and produce hybrid and livestream components of in-person events, ensuring a seamless experience for both in-person and virtual attendees.
Manage and optimize the digital event technology stack — including platforms such as Sequel.io, Cvent (virtual components), Zoom, and integrations with Higher Logic, Salesforce, and Marketing Cloud.
Partner with Product Marketing and the HealthStream User Group lead to develop and manage the digital events content calendar.
Collaborate cross-functionally to ensure cohesive customer engagement before, during, and after each event.
Translate digital event engagement data into actionable insights — analyzing attendance, engagement, and satisfaction trends to continuously improve programming and inform future strategy.
Own post-event reporting and performance tracking, providing clear recommendations to improve content, format, and delivery.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field.
3–6 years of experience in digital events, webinar production, or virtual event management in a B2B SaaS environment.
Hands-on experience with virtual event platforms such as Sequel.io, ON24, Cvent, Zoom Webinars, or similar.
Data-oriented mindset — comfortable pulling reports, analyzing engagement metrics, and translating numbers into program recommendations.
Strong project management skills with the ability to manage a high volume of concurrent digital programs with accuracy and attention to detail.
Familiarity with marketing technology including Salesforce, Marketing Cloud, Higher Logic, and Qualtrics or similar tools.
Excellent written and verbal communication skills with the ability to collaborate cross-functionally with Product Marketing, Customer Success, and Community teams.