Digital Marketing Manager

Role Overview

• Own our digital acquisition strategy, driving customer growth across Paid Social, Search, Display and emerging channels through continuous testing, optimisation and innovation.
• Take full ownership of our digital acquisition strategy, managing multi-million-pound budgets across Paid Social, Search, Display and Influencers while directly influencing business growth.
• Lead a test-and-learn culture by owning the experimentation roadmap, using data and creativity to unlock new growth opportunities and maximise customer value.
• Work alongside a collaborative team of marketing experts with the autonomy to shape strategy, influence key decisions and make a visible commercial impact every day.
• Managing Paid Social, Paid Search, Display and Paid Influencer activity to deliver Sign-up, CPA, Conversion Rate and LTV targets.
• Working closely with the Senior Marketing Manager of Strategy & Product, Head of Marketing, and across the marketing team, to ensure messaging and creative align with our target audiences.
• Ensuring brand guidelines and proposition messaging are consistently implemented across every digital touchpoint.
• Leading ongoing channel optimisation through performance analysis, campaign reviews and actionable insight.
• Collaborating with Brand, Creative and agency partners to develop high-performing creative campaigns.
• Identifying and launching new digital channels and growth opportunities.
• Owning channel forecasting to deliver acquisition targets including Sign-ups, Cost Per Trial, Conversion Rate, CPA and LTV:CAC.
• Producing weekly, monthly and quarterly performance reporting for senior stakeholders.

Requirements

• 3+ years experience independently managing performance marketing across Paid Social, Paid Search, Display and Influencer channels.
• Experience planning and optimising digital campaigns against commercial KPIs including CPA, Conversion Rate and Customer Lifetime Value.
• Strong commercial and analytical mindset with experience managing multi-million-pound media budgets.
• Experience forecasting channel performance and interpreting marketing metrics including GA4, attribution modelling and LTV:CAC.
• Excellent stakeholder management and communication skills, with experience working across cross-functional teams.
• Experience managing agencies and platform partners to deliver measurable business outcomes.
• A proactive, solutions-focused approach, with the ability to identify opportunities and improve ways of working.
• Comfortable working within a fast-paced, test-and-learn environment.

Benefits

• Private Healthcare through Aviva
• A 9 day fortnight
• our office is closed every other Friday!
• 25 days of Annual Leave and 8 additional remote working days