Product Marketing Manager (Growth Acquisition)

Innovatix Technology Partners is seeking a highly motivated Product Marketing Manager to support acquisition marketing initiatives within a fast-paced environment. The role involves developing growth strategies, analyzing performance data, and collaborating with cross-functional teams to execute marketing campaigns effectively.

Responsibilities:

• Help develop growth marketing strategies from the ground up using customer insights, performance data, competitive intelligence, and market trends
• Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results
• Conduct competitive analysis and synthesize findings into actionable recommendations
• Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life
• Build presentations, recommendations, and strategic narratives for stakeholders and leadership
• Execute campaigns and partnerships from conception to delivery
• Monitor campaign performance and proactively recommend optimizations based on learnings
• Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule
• Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities
• Roll up your sleeves to support the team wherever needed—whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward

Requirements:

• Experience in Growth Marketing, Product Marketing, Performance Marketing, or Acquisition Marketing
• Strong strategic thinking with the ability to connect data, customer behavior, and competitive insights into actionable marketing strategies
• Understanding of the marketing ecosystem, including paid media, digital marketing, websites/e-commerce (.com), partner marketing, social, and product marketing
• Excellent analytical skills with experience using data to inform business and marketing decisions
• Outstanding written and verbal communication skills with the ability to influence cross-functional partners
• Highly proactive and self-motivated—you identify problems and opportunities before being asked
• Responsive, organized, and able to manage multiple priorities simultaneously
• Comfortable working independently while collaborating effectively across teams
• Able to thrive in a fast-paced, fluid environment where flexibility, adaptability, and a positive attitude are essential
• Comfortable navigating changing priorities with resilience and a solutions-first mindset
• Strong project management skills with exceptional attention to detail
• Understanding of the entertainment landscape
• 5–7 years of experience
• Experience building presentations, executing end-to-end campaigns, and collaborating with cross-functional teams
• Experience supporting subscription, direct-to-consumer, or digital growth businesses
• Experience working with performance marketing metrics and acquisition funnels
• Familiarity with media planning, customer segmentation, testing, and optimization frameworks
• Based in the Pacific Time Zone, but open to other time zones