Product Marketing Manager

Confidential Company is seeking a Product Marketing Manager to own product-led growth for their customer audience. The role focuses on designing the onboarding flows and self-serve experiences that drive customer engagement and retention while collaborating with various stakeholders across the company.

Responsibilities:

• Design and optimize in-product onboarding flows and self-serve activation experiences for our customer audience
• Develop the in-product messaging, nudges, and prompts that move customers from first touch to activated user
• Instrument the customers funnel and run experiments to improve conversion and retention
• Partner with Product and Engineering to bring in-product growth moments to life
• Develop messaging and positioning for customer-facing products and features based on primary and secondary research
• Train and enable go-to-market teams on customer products and features
• Develop supporting marketing materials, e.g., one pagers, website pages
• Capture and organize competitive intelligence to support Sales and Marketing
• Track and measure adoption and effectiveness
• Influence the product roadmap based on customer market feedback

Requirements:

• 3–5 years experience in product marketing
• Hands-on experience with PLG or in-product growth—you've designed onboarding flows and activation experiences, not just observed them
• Strong data fluency, you pull your own numbers, run experiments, and know what to do with what you find
• Excellent written and verbal communication skills
• Strong cross-functional collaborator who works well with and can 'speak the language' of Product, Sales, Customer Success, and Engineering
• Self-motivated and proactive — someone who gets things done without hand-holding
• Comfortable juggling multiple projects and shifting timelines
• Background in construction, trades, or distribution is a plus but not required
• Experience in a startup or fast-paced environment is a plus but not required