Ads Product Marketing Manager-- KEWDC5836223

Compunnel Inc. is seeking an Associate Manager, Product Marketing to join their Ads & Promotions Marketing team. This role involves leading the positioning for the advertising platform, developing marketing strategies, and collaborating with cross-functional teams to drive product adoption and engagement.

Responsibilities:

• Support B2B marketing strategies to drive adoption and engagement of new and existing advertising and promotions products
• Partner with Product, Sales, and Business Strategy teams to grow product usage
• Develop product positioning, messaging, naming, and value propositions for Ads & Promotions products
• Lead successful go-to-market launches for new features and product enhancements
• Develop audience insights through research and analytics
• Conduct and support original market research
• Identify customer needs and market opportunities
• Present insights to business and product leadership to influence the product roadmap
• Lead and collaborate with cross-functional teams including: Product Management, Engineering, Communications, Events, Business Strategy, Finance, Analytics, Sales, Account Management
• Execute marketing programs at scale while ensuring alignment across stakeholders

Requirements:

• 2+ years of professional experience in AdTech Product Marketing or Product Management in a corporate or startup environment
• Experience working within the CPG or Restaurant industry, either: In-house, At an agency, As a consultant
• Proven track record of executing successful go-to-market launches that drive product adoption and measurable business impact
• Strong analytical skills with experience in: Market and segment sizing, Forecasting, Campaign performance analysis
• Experience working with analytics to evaluate marketing effectiveness
• Experience collaborating with cross-functional teams including: Marketing, Product, Sales, Strategy/Operations
• Experience building products or services for business customers (B2B)
• SQL experience preferred