CROSS-CHANNEL MARKETING MANAGER

Cella is seeking a versatile marketing leader for the role of Cross-Channel Marketing Manager to provide strategic operational coverage across key marketing pillars. The role involves synthesizing analytics, deploying content solutions, managing initiatives, and optimizing workflows to ensure effective campaign delivery.

Responsibilities:

• Synthesize Omnichannel Analytics : Extract, interpret, and convert complex data sets from BI platforms (Tableau and Amplitude) into executive-level performance reporting decks to steer cross-functional business rhythms
• Deploy Agile Content Solutions : Draft, iterate, and route high-impact, short-form email and SMS copy through complex legal and compliance workflows to accelerate campaign time-to-market
• Orchestrate Cross-Functional Initiatives : Manage competing operational priorities across three distinct marketing workstreams (Lifecycle, Web, and Frontline Enablement) to ensure unified campaign delivery
• Optimize Workflow Documentation : Maintain and update living campaign tracking documentation, ensuring flawless data governance and operational continuity across all active go-to-market channels

Requirements:

• 5+ years of enterprise-level marketing experience with a proven track record of executing initiatives across lifecycle/CRM, sales enablement, or digital web channels
• Hands-on proficiency utilizing data analytics platforms like Tableau or Amplitude to diagnose performance trends and deliver actionable, data-driven proposals
• Elite short-form copy execution capabilities coupled with a demonstrated ability to efficiently manage rigid brand and stakeholder approval workflows
• Mastery of enterprise CRM/MAP architectures (e.g., Braze, Salesforce Marketing Cloud, Iterable) and collaborative tooling like Google Workspace and generative AI workflows