Sr Product Marketing Manager

G-P is a leading SaaS-based Global Employment Platform™ dedicated to breaking down barriers to global business. The Sr Product Marketing Manager will craft compelling messaging and strategies to drive business impact for G-P’s platform, lead product launches, and design marketing strategies that promote feature adoption and engagement.

Responsibilities:

• Build a deep understanding of G-P’s customers, their pain points, and their goals
• Develop compelling, differentiated value propositions
• Act as the voice of the customer, ensuring all marketing efforts are rooted in empathy and understanding
• Leverage market research to understand trends, customer needs, and competitive dynamics in global hiring and emerging technologies
• Use insights to inform product positioning, messaging, and go-to-market strategies
• Create resources to empower sales teams and drive differentiation
• Plan and execute product launches, ensuring alignment across Product Management, Sales, and Marketing teams
• Design and lead launch product campaigns to drive awareness and adoption of new features
• Monitor launch performance and gather feedback to refine future launch strategies
• Design and refine marketing strategies to promote feature usage, including building new in-product capabilities
• Drive cross-sell and upsell campaigns, leveraging customer behavior signals and in-product messaging channels
• Collaborate with brand, demand, and partner teams to support co-marketing efforts, brand campaigns, product campaigns, and partner promotions
• Contribute to broader marketing initiatives to reinforce G-P’s leadership in the global employment category
• Ensure campaign messaging aligns with personas, use cases, and business goals
• Develop high-impact marketing collateral, including sales guides, product blogs, videos, and white papers
• Manage in-product education and tutorials, partnering with PMM Creative to build out feature adoption content
• Ensure content aligns with personas, value propositions, and strategic priorities to maximize relevance and impact

Requirements:

• A Bachelor's Degree or equivalent
• 7+ years in B2B SaaS Product Marketing: Proven track record in product launches, messaging, and driving feature adoption
• Strategic Insight: Ability to turn market, customer, and competitive data into actionable GTM strategies
• Technical Translation: Exceptional storytelling skills with the ability to turn complex features into customer-centric value propositions
• Product Launches: Experience planning product campaigns that drive both market excitement and measurable product usage
• Data-Driven Optimization: Proficient in using analytics and benchmarking to measure campaign success and pivot strategies
• Modern GTM Knowledge: Familiarity with AI tech and strategies for improving efficiency
• Cross-Functional Leadership: Ability to align Product, Sales, and Marketing teams toward a shared vision
• High-Growth Agility: An entrepreneurial 'owner' mindset with the organizational skills to manage multiple priorities in a fast-paced environment
• Presentation Abilities: Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences
• Experience with Klue, Gong, Highspot, and Salesforce is a plus