Senior Amazon Marketing Manager

Emplicit is a rapidly growing Amazon-focused, digital agency focused on helping our clients succeed by fueling their growth on the Amazon marketplace. The Senior Amazon Marketing Manager is a key pillar on our growth team, responsible for running multi-account Amazon portfolios, designing experiments to scale revenue, and translating data into clear client strategy.

Responsibilities:

• Lead strategy and be the primary client contact for Amazon/marketplace growth initiatives
• Design, launch, and iteratively optimize Sponsored Products/Brands/Display campaigns and DSP plans across multiple clients and SKUs
• Own experimentation: hypothesis → test design → data capture → learn → scale. Run A/B tests for creatives, listing content, pricing and promotions
• Implement and manage AI/automation tooling to accelerate keyword discovery, creative generation, bid automation, and reporting
• Build and maintain data pipelines and dashboards (monthly and weekly cadence) that tie campaign performance to business KPIs (ACoS, TACoS, GMV, conversion, ROAS, LTV)
• Collaborate with content, account management, and product teams — ensure tactical alignment and fast execution
• Produce crisp client reporting and executive briefings; present results and next-step experiments
• Create repeatable playbooks and SOPs; mentor junior marketers

Requirements:

• Agency experience: 5+ years in e-commerce/digital marketing within an agency (multi-client management)
• Amazon depth: 3+ years managing Amazon Paid Media across Sponsored Products, Sponsored Brands, Sponsored Display and hands-on familiarity with Amazon DSP (planning, segmenting, measurement)
• Track record: Demonstrable outcomes — examples where you materially improved TACoS/ACoS, scaled sales, or improved conversion for clients (include –% ACoS or +% sales)
• Data & analytics: Strong Excel skills plus experience with SQL or Python for data extraction/analysis. Comfortable manipulating Business Reports, SQR, and attribution data
• Experimentation: Experience designing rigorous tests (creative/content, pricing, targeting) and surfacing reliable learnings
• Automation & AI: Practical experience implementing ad automation tools or building ML/AI workflows for bidding, keyword expansion, or creative testing (Perpetua/Teikametrics/Pacvue/Helium10 + custom automation or use of LLMs)
• Client skills: Proven client-facing experience; can present to CMOs/Founders with credibility and calm
• Tool fluency: Hands-on with Seller Central and Vendor Central, and at least one major ad ops platform and one reporting/dashboard tool (Looker/BigQuery/Google Data Studio/Tableau)
• Communication: Superb written/verbal communication: crisp status updates, executive summaries, and clear ask lists
• Work style: Comfortable with remote collaboration, sprint cadences, and working in pod structures
• Managed monthly ad budgets > $50k per client or > $250k total portfolio
• Experience with AMC, Advertising API (SP-API), or building automated pulls via APIs
• Experience with cross-channel (Google, Meta, TikTok) campaign planning and attribution
• Prior agency leadership or pod ownership role (mentoring 1–3 junior marketers)
• Familiarity with DSP optimization algorithms and programmatic line items