Associate Director of Product Marketing

Digitalzone is redefining B2B demand generation with a signal-led, contact-level approach designed to eliminate wasted spend and drive real pipeline impact. They are seeking an Associate Director of Product Marketing to help shape how their products and solutions show up in the market, focusing on building a modern product marketing function and enhancing their market presence.

Responsibilities:

• Help develop and refine clear, differentiated positioning for Digitalzone’s core offerings
• Translate complex solutions into simple, compelling messaging
• Ensure consistency across decks, campaigns, website, and sales conversations
• Partner with leadership to evolve our category narrative over time
• Conduct a full audit of existing sales collateral to identify gaps and opportunities
• Build and maintain a scalable sales enablement library (pitch decks, one-pagers, battlecards, etc.)
• Partner with design to elevate the quality and consistency of materials
• Create a process for ongoing updates, version control, and field feedback
• Ensure Sales teams are equipped with clear, compelling, and effective storytelling assets
• Own the development of high-impact case studies that connect: Customer challenges, Digitalzone solutions, Measurable business outcomes
• Transform existing client results into compelling narratives—not just summaries
• Build a repeatable framework for capturing, writing, and scaling customer stories
• Partner with Sales and CX to identify strong story candidates and bring them to life
• Ensure case studies can flex across formats (sales decks, one-pagers, website, events)
• Stay close to competitors and broader B2B demand gen trends
• Support the development of battlecards and differentiation narratives
• Identify emerging opportunities and whitespace in the market
• Partner with Sales on high-priority accounts and strategic opportunities
• Support pitch development with strong messaging and solution framing
• Contribute to storytelling for complex or high-value deals
• Participate in select client conversations as a subject matter expert
• Support webinars, virtual events, and key content initiatives
• Moderate webinars and contribute to high-impact content experiences
• Help bring Digitalzone’s POV to life across research, presentations, and campaigns

Requirements:

• 6–9+ years in product marketing, solutions marketing, or strategic B2B marketing roles
• Strong ability to craft compelling narratives and simplify complex solutions
• Experience building or improving sales enablement materials that drive real impact
• Proven ability to turn customer results into engaging case studies and stories
• Deep understanding of B2B demand generation and buyer behavior
• Experience supporting sales teams in strategic or enterprise deal cycles
• Excellent written and verbal communication skills
• Comfortable operating in a fast-moving, build-stage environment